Forrester

Sr Portfolio Marketing Mgr

Cambridge, MA · Senior · Contract

Sponsorship not specified$106k-$172kDetected 30 days ago

Data VisualizationAgentic AIProject ManagementSalesIntellectual PropertyCustomer SuccessResearchCollaborationMicrosoft Office

About the role

This individual must work cross-functionally to align product management, sales enablement, research, marketing, and customer success functions.
Conduct market and customer research to synthesize data and insights about target personas, buying group members, buyer needs and the purchasing decision process.
Recommend enhancements/changes to Forrester's offerings or go-to-market strategy based on market and customer research.

That's why we're always looking to empower talented individuals to perform at their best every single day.
The confidence and drive to be bold at work.
Join us and build an extraordinary future.
Create and maintain competitive product positioning, messaging, and go-to-market strategies that resonate with the buying audience.
Lead product naming and messaging exercises.
Create buyer personas, identify buying group patterns, and map buyer journeys using a defined process.
Provide market and buyer insights to support strategic reputation and long-term demand campaigns and content.
Collaborate on win/loss interviews and perform ongoing analysis to understand customer product adoption and provide feedback to the organization.
It's a place where everyone is given the tools, support, and runway they need to go far.

Minimum of five to 10 years' experience in portfolio or product marketing, or similar role with transferable skills.
A proven writer and clear communicator with demonstrated capabilities to distill complex concepts into simple but powerful visuals and stories.
Domain understanding of the marketing, sales, product, digital, and technology functions to which Forrester sells, with the ability to contextualize Forrester's intellectual property.
Comfort in marketing tangible and intangible products.
Excellent Microsoft Office skills and advanced proficiency in PowerPoint and Excel.
The chosen candidate must have an expert understanding of buyer needs and often acts as a subject matter expert (SME) to transfer knowledge about markets, buyers and products across marketing and sales functions.

Drive product retention and upsell/cross-sell strategies.
Reinforce a consistent approach to portfolio marketing at Forrester, leveraging Forrester best practices and frameworks.

At Forrester, we're trusted to work on trailblazing, mission critical problems that business and technology leaders face today.
We're proud of our community of smart people and vibrant voices who come together to do what's right by our clients and each other.
Here at Forrester, we welcome people from all backgrounds and perspectives.

If you would like to discuss a reasonable accommodation, please reach out to accommodationrequest@forrester.com.

This listing is sourced directly from Forrester's careers page and normalized into a canonical job model.