Anoto
Senior Performance Marketer
New York, New York, United States · Senior
Sponsorship not specifiedDetected 20 days ago
Data AnalysisData VisualizationA/B TestingSEOSEMGoogle AdsMeta AdsGoogle AnalyticsGrowth MarketingPerformance MarketingExcelCommunicationCollaborationOrganizational Skills
About the role
- For over 20 years, we've pioneered digital writing technology that bridges the gap between analogue and digital.
- This is a hands-on and strategic role at the heart of a global brand transformation, perfect for a creative thinker who thrives in fast-paced, start-up-style environments and wants to shape the future of a category.
- Oversee campaigns across paid channels, including Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn, TikTok, and programmatic platforms.
Responsibilities
- Develop and manage comprehensive performance marketing strategies to drive customer acquisition and revenue growth for Inq Smartpens.
- Optimize budget allocation and bid strategies to maximise performance and efficiency.
- Own the performance of core advertising channels and identify opportunities for scaling.
- Collaborate with creative teams to develop compelling assets tailored to different channels and audiences.
- Partner with the product and marketing teams to align campaigns with broader marketing goals and product launches.
- Work closely with the analytics team to implement tracking solutions and ensure accurate attribution.
- Collaborate with the content and design teams to ensure campaigns are visually engaging and aligned with brand guidelines.
- Manage performance marketing budgets, ensuring efficient allocation to achieve or exceed ROI targets.
- We're Anoto, the technology company behind Inq Smartpens https://inq.shop/ An innovative range of digital pens and intelligent writing solutions designed to bring handwritten ideas instantly to life.
- We're looking for a data-driven Senior Performance Marketer to lead customer acquisition and digital growth across global markets.
Requirements
- Bachelor's degree in marketing, Business, or a related field.
- 5-10+ years of experience in performance marketing or growth marketing, preferably in the tech, e-commerce, or consumer electronics industries.
- Direct-to-Consumer (DTC) marketing experience is essential, with proven success driving acquisition, retention, and lifecycle campaigns.
- Start-up experience required, ideally having built or scaled brands in a fast-paced, resourceful, and entrepreneurial environment.
- Familiarity with international markets and localisation strategies.
- Hands-on experience with remarketing, audience segmentation, and lifecycle marketing.
- Strong understanding of DTC metrics (CAC, LTV, ROAS) and customer journey optimisation.
- Experience
Skills
- Technical
- Expertise in managing and optimizing campaigns on Google Ads, Meta Ads Manager, LinkedIn Ads, and other major platforms.
- Proficiency in analytics tools like Google Analytics, GA4, and data visualization tools.
- Strong understanding of attribution models, conversion tracking, and the digital marketing funnel.
- Advanced knowledge of SEO and SEM principles.
- Familiarity with tools like Tableau, Excel (pivot tables, data analysis), and marketing automation software.
- Analytical thinker with a focus on ROI and data-driven decision-making.
- Strong communication skills for cross-functional collaboration and reporting.
Benefits
- Now, under a new management team and a bold vision, we're relaunching the brand through Inq, redefining how people think, create, and communicate across the analogue-digital divide.
This listing is sourced directly from Anoto's careers page and normalized into a canonical job model.