Baylandhealth

Baylandhealth

Amazon Content & SEO Manager

Bellevue, WA

Sponsorship not specified$85k-$95kDetected 2 days ago
LLMsA/B TestingSEOContent MarketingShopifyResearchLeadershipCommunication

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odds of building a lasting career here

26Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds (Level II)66
Fits your clock70

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About the role

  • This is a senior, hands-on role for someone who is both a strong content strategist and a rigorous Amazon SEO practitioner.
  • We already have a mature internal SEO logic and content framework; you will take it, sharpen it, systematize it, and scale it across a large multi-brand catalog.

Responsibilities

  • Own Amazon listing content strategy and execution across Micro Ingredients, NatureBell, and Deal Supplement.
  • Create and optimize titles, bullet points, descriptions, A+ / Brand Story content, storefront pages, and backend search terms - balancing SEO indexing with conversion and brand voice.
  • Lead keyword research grounded in Amazon search behavior (SQP, Brand Analytics), competitor listings, customer intent, and product positioning; maintain keyword maps and priority tiers.
  • Own the SEO ranking logic: relevance and indexing, traffic quality, CTR, CVR, review signals, and listing structure - and translate it into content decisions.
  • Plan, run, and read A/B tests (Manage Your Experiments and controlled rollouts) on titles, main images, bullets, and A+ to identify winning variants.
  • Build repeatable content SOPs, style/compliance guidelines, keyword templates, and QA processes for a large SKU portfolio.
  • Partner with brand, design, advertising, and product teams so content is SEO-friendly, conversion-focused, and on-brand.
  • Prioritize content work across hundreds of ASINs and, over time, help hire, train, and manage junior content/SEO team members.
  • You will manage the full listing content lifecycle - titles, bullets, descriptions, A+ content, storefront, and backend search terms - while owning the search-ranking and conversion strategy behind it.
  • As the content function expands, you will help build SOPs, standards, and workflows, and may grow into managing a small content/SEO team and extending into Shopify / off-Amazon (including generative-search / GEO) content.

Requirements

  • Proven ownership of listing content at scale - not just writing copy, but managing content strategy, standards, and workflow across many SKUs.

Nice to have

  • Experience authoring Amazon SEO SOPs, content guidelines, keyword templates, or team workflows.
  • Exposure to generative-engine optimization (GEO) - optimizing content for AI/LLM-driven search and answer surfaces (Rufus, AI Overviews, ChatGPT/Perplexity shopping).
  • Shopify / off-Amazon and website SEO content experience.
  • Experience training or managing junior content/SEO staff.
  • Bilingual English / Chinese is a plus, not required.
  • The level, job-related knowledge, skills, and experience will determine the compensation offered.

Compensation

  • $85k-$95k

Benefits

  • Bayland Health is an
  • Bayland Health is a fast-growing wellness company with a portfolio of three nutrition brands-led by our flagship, Micro Ingredients.
  • From superfoods to vitamins, we offer pure, high-quality ingredients trusted by over ten million health-conscious consumers.
  • As a Top 10 seller on Amazon and TikTok in the U.S., we're driven by innovation, transparency, and a commitment to making wellness simple and accessible.
  • We're looking for passionate, growth-minded individuals who are excited about the wellness industry and eager to help us take our brands to the next level.
  • About the role Bayland Health is hiring an experienced Content
  • Monitor competitors and category trends (supplements/wellness), including hijacker/reseller content risk on head listings.

Company info

  • Join a fast-growing health and wellness company with established brands and products trusted by millions of customers.

Equal opportunity

  • equal opportunity employer committed to building a diverse and inclusive workplace.

Visa & Work Authorization

  • n, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other status protected under appli
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This listing is sourced directly from Baylandhealth's careers page and normalized into a canonical job model.