EXFO

Spécialiste en marketing de croissance

Montreal, QC, Canada · Full-time

Sponsorship not specifiedDetected 13 days ago

NLPProject ManagementSEOGoogle AdsMarketing AnalyticsGoogle AnalyticsGrowth MarketingLead GenerationCommunicationCollaborationAdaptabilityOrganizational Skills

About the role

We are looking for a Growth Marketing Specialist to join our digital marketing team.

Responsibilities

Plan, build, and execute end-to-end digital marketing campaigns across multiple channels, including Google, LinkedIn, and programmatic platforms such as StackAdapt
Develop and optimize lead generation programs to drive qualified pipeline growth
Continuously test, iterate, and optimize campaigns based on KPIs and performance data
Drive and support GEO (Generative Engine Optimization) initiatives

Requirements

Bachelor's degree in Marketing or a related field
5-7 years of experience in digital marketing or a similar role
Hands-on experience with digital advertising platforms such as Google Ads, LinkedIn Campaign Manager, and programmatic platforms (e.g., StackAdapt)
Strong knowledge of marketing analytics tools such as Google Analytics, Google Data Studio, or other BI/analytics platforms

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