Banza
Sr Omnichannel Media Manager
New York City · Senior
Sponsorship not specified$120k-$170kDetected 7 days ago
SEMGrowth MarketingPerformance MarketingSupply ChainLogisticsInventory ManagementShopifyResearchLeadershipDemand Planning
About the role
- Because we know chickpeas aren't just delicious, they're also one of the most nutritious and sustainable foods.
- Yet 80% of the country isn't eating enough of them.
- We've been named one of TIME Magazine's Best Inventions of the Year, Adweek's Best Food Brand, and are proud to have fans at Good Morning America, The New York Times, Food & Wine, Bon Appetit, and more.
Responsibilities
- Own the day-to-day management and growth of Banza's e-commerce channels, including eatbanza.com (DTC), Amazon, and other pure-play and retailer.com platforms
- Lead promotional calendar planning for ecommerce channels, coordinating with Sales to align on pricing, timing, and inventory
- Manage relationships with ecommerce and paid media agency and platform partners
- Manage 3PL partners for Shopify sites (eatbanza.com and internal team samples)
- Lead inventory management, including product demand planning and monthly reconciliation
- Lead fulfillment and marketing kit logistics for all marketing sends (influencer, RDs, PR), product donations
- You'll own Banza's digital growth, both in driving demand and converting it profitably.
Requirements
- 5-8 years of experience in performance marketing, growth hacking, quantitative finance, or someone who has built their own e-commerce business, ideally within CPG or food & beverage
- Must have hands on experience managing Amazon (Vendor Central or Seller Central) and/or Shopify
- demonstrated track record of driving growth
- Analytical and detail-oriented - you love a dashboard, but you can also tell the story behind the numbers
- Must have experience planning and executing full funnel paid media campaigns: You understand how to brief an agency, set expectations, and optimize performance
Compensation
- The salary range for this role is $120k-$170k. The range is for the expectations as laid out in the job description
- however, we are often open to a wide variety of profiles and locations. Any updates to the salary range or considerations based on your experience and location will be communicated to you as a candidate.
- Our salary ranges are based on verified market data and our philosophy of paying competitively for our size and industry.
- Individual pay rate decisions are based on several factors, including qualifications for the role, experience level, skillset, geographical location, and balancing internal equity relative to peers at the company.
- You'll own the full-funnel media strategy, manage our agencies, develop the annual mix and budget, and use data to continuously optimize how we spend across paid search, social, display, retail media, and ecommerce.
Benefits
- Our mission is to inspire people to eat more chickpeas and other beans, making a positive impact on human health and the environment.
- One Medical Membership
- Short Term Disability and Life Insurance
- Flexible Spending Account / Health Savings Account
- Commuter Benefits
- 20 vacation days, 10 holidays, 6 sick days, 2 personal days, and a birthday day off
- Short-Term Disability, Parental Leave, and other Paid Family Leave.
Company info
- Banza reimagines your favorite comfort foods, like pasta, pizza, mac & cheese, and waffles, using chickpeas. Why? Because we know chickpeas aren't just delicious, they're also one of the most nutritious and sustainable foods. Yet 80% of the country isn't eating enough of them. Our mission is to inspire people to eat more chickpeas and other beans, making a positive impact on human health and the environment. We've been named one of TIME Magazine's Best Inventions of the Year, Adweek's Best Food Brand, and are proud to have fans at Good Morning America, The New York Times, Food & Wine, Bon Appetit, and more.
- Your Mission: We are looking for a Senior Omnichannel Media Manager to own and grow Banza's business, both online and in store, by driving consumer awareness, consideration, and conversion through a robust integrated media plan. You'll own the full-funnel media strategy, manage our agencies, develop the annual mix and budget, and use data to continuously optimize how we spend across paid search, social, display, retail media, and ecommerce. You're equally comfortable digging into a P&L, briefing a paid content asset, and negotiating with a retail media rep, and you know how to turn digital shelf data into a plan the whole cross-functional team can rally behind. You'll own Banza's digital growth, both in driving demand and converting it profitably.
- Banza reimagines your favorite comfort foods, like pasta, pizza, mac & cheese, and waffles, using chickpeas.
- Your Mission: We are looking for a Senior Omnichannel Media Manager to own and grow Banza's business, both online and in store, by driving consumer awareness, consideration, and conversion through a robust integrated media plan.
- You'll own the full-funnel media strategy, manage our agencies, develop the annual mix and budget, and use data to continuously optimize how we spend across paid search, social, display, retail media, and ecommerce.
- You're equally comfortable digging into a P&L, briefing a paid content asset, and negotiating with a retail media rep, and you know how to turn digital shelf data into a plan the whole cross-functional team can rally behind.
- Manage digital shelf health across retailers - content, imagery, ratings & reviews, search terms, and A+ content - to maximize conversion and findability
- Plan and execute retail media and paid search campaigns (Amazon Ads, Instacart, Criteo, etc.) in partnership with our media agency, tracking ROAS and iterating in-flight
Visa & Work Authorization
- As a participating employer, we provide the federal government with Form I-9 information to verify work authorization.
This listing is sourced directly from Banza's careers page and normalized into a canonical job model.