Murad
Specialist - Paid Media, Performance Marketing
El Segundo, CA
Sponsorship not specified$75k-$90kDetected 13 days ago
Data VisualizationA/B TestingStakeholder ManagementSEMGoogle AnalyticsCRMGrowth MarketingPerformance MarketingForecastingLeadershipCollaboration
About the role
- This role requires a data-driven marketer with strong experience in paid search and social managing performance campaigns.
- The ideal candidate is analytical and creative, with expertise in digital channels that prioritize revenue generation underpinned by a test-and-learn mindset.
- Studies show that women, non-binary applicants, and people of color are less likely to apply for jobs unless they meet every single qualification.
Responsibilities
- Develop and execute performance marketing strategies to drive customer acquisition, conversion, and revenue growth.
- Manage and optimize paid media campaigns across key channels including Paid Social, Search, Display, and emerging platforms, ensuring fluid optimizations (ie: bids, budgets, targeting, and creative) are executed to maximize ROI and efficiency
- Optimize the path to conversion, with a deep understanding of retargeting, browse/cart/checkout abandonments, and lower-funnel audience strategy
- Manage agency partners to ensure strategic recommendations and tactical execution are delivered with excellence, while staying focused on downstream goals.
- Own and manage paid media performance marketing budgets, being comfortable performing forecasting and bottom-up exercises to plan investment strategy for revenue goals.
- work with the web team to drive landing page testing and optimization as well as feed optimizations.
- Develop clear reporting narratives that answer the "why" behind results with clear, actionable insights to leadership and cross-functional teams.
- Partner closely with Creative, Brand, eCommerce, and Product Marketing teams to develop a high-performing campaign asset matrix.
- Conduct A/B testing to ensure test and learn mindset across creative, messaging, audiences, and landing pages; work with the web team to drive landing page testing and optimization as well as feed optimizations.
- Collaborate with CRM and lifecycle marketing teams to align acquisition strategies with retention initiatives.
Requirements
- 3-5 years of experience in performance marketing, growth marketing, or paid media, preferably in beauty, fashion, or consumer verticals.
Nice to have
- Experience working in eCommerce and direct-to-consumer environments preferred.
Compensation
- A target salary range of $75,000 to $90,000, depending on experience, plus annual bonus
Benefits
- A target salary range of $75,000 to $90,000, depending on experience, plus annual bonus
- 401(K) with an Employer Match, plus a monthly home internet stipend
- Unlimited Paid Time Off, plus 17 holidays off per year
- Comprehensive Medical, Dental, & Vision insurance options, FSA, HSA, and Life & Accident Insurance
- Wellness & Support Resources including Employee Assistance Program (EAP), Legal Shield & ID Shield, Travel Assistance, Estate Guidance, Gym and Meditation programs, and more
Equal opportunity
- Murad is an equal opportunity employer and will consider qualified applicants with criminal histories in accordance with the L.A. Fair Chance Initiative Ordinance.
- EEO Statement: Murad is an
- equal opportunity employer and will consider qualified applicants with criminal histories in accordance with the L.A. Fair Chance Initiative Ordinance.
This listing is sourced directly from Murad's careers page and normalized into a canonical job model.