Gen Digital Inc.
Director of Product, Personalization
USA - New York, NY · Director
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About the role
- ABOUT GEN: Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more.
- You'll work with people who back each other, respect each other and understand that our differences are a competitive advantage.
- This role is the conductor of that system.
Responsibilities
- Own product strategy and roadmap for MoneyLion's internal personalization engine - a proprietary platform responsible for signal ingestion, ranking logic, and real-time decisioning across the customer experience.
- Partner with data science and engineering to mature ML-driven personalization from rule-based to model-driven, with ongoing experimentation and feedback loops.
- Own MoneyLion's personalized engagement feed - the primary in-app surface for surfacing relevant products, offers, and content to each customer based on their financial profile, behavior, and relationship stage.
- Drive rigorous experimentation across feed composition, card design, and CTAs - with a clear view into how feed performance connects to relationship depth, downstream adoption, and monetization.
- Partner with the lifecycle team to align campaign strategy with product-level personalization signals, closing the gap between what the platform knows and what communications act on.
- Identify opportunities to create durable personalization capabilities that other product teams can leverage, rather than one-off solutions.
- Build and develop the team over time, with a long-term view toward expanding scope as capabilities and organizational trust mature.
- We're always looking for smart, fearless and high-impact talent who see AI as a teammate - leveraging it to move faster and deliver meaningful results.
- MoneyLion is building a deeply personalized financial platform one where every surface, recommendation, and communication reflects who the customer is and what they need right now.
- You will not just manage a product area - you will define how personalization works across the entire MoneyLion ecosystem.
Requirements
- Experience working directly with data science and ML engineering teams to ship model-driven product experiences, including defining inputs, success metrics, and evaluation criteria.
Nice to have
- Experience with lifecycle or CRM products (push notifications, email, in-app messaging) - especially connecting personalization signals to communications strategy.
- Familiarity with ML infrastructure, feature stores, or experimentation platforms (e.g., Statsig, Optimizely, internal ML platforms).
- SQL proficiency and fluency with analytics tools such as Amplitude, Looker, or similar.
- Prior experience in a horizontal or platform role serving multiple product domains - understands the dynamics of enabling teams vs. owning end-to-end.
Benefits
- Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives.
- When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career - from flexible working options and time off to competitive pay, benefits and well-being programs.
- We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team.
- Establish instrumentation and measurement frameworks that track personalization quality, coverage, and downstream impact on key business outcomes.
- Define a coherent vision for how personalization connects to lifecycle communications - push notifications, email, in-app messaging - ensuring channels are additive, not siloed.
Company info
- At Gen, we are scrappy and relentlessly customer driven.
- If this sounds like you, we'd love you to be part of Gen.
- Define ranking logic, card-level personalization, content strategy, and engagement mechanics that deepen the customer relationship and connect customers to the most relevant MoneyLion products and offers.
This listing is sourced directly from Gen Digital Inc.'s careers page and normalized into a canonical job model.