Credit Genie

Credit Genie

Principal Product Marketing Manager

New York, NY · Principal

Sponsorship not specifiedDetected 145 days ago
SwiftData ScienceCRMGrowth MarketingCustomer SupportResearchCollaboration

About the role

  • Our goal is to empower every customer to achieve long-term financial stability.
  • Our expectation is that employees are in the office five days a week, allowing for optimal collaboration, inclusivity, and productivity.

Responsibilities

  • Lead GTM strategy: Develop & execute the strategy for our new products and features, ensuring alignment with overall business objectives and customer needs. Lead cross functional planning ensuring impactful internal and external communications.
  • Own product positioning and messaging: Craft clear, compelling product narrative and value propositions that ladder up to our broader brand strategy.
  • Build scalable frameworks for consistent storytelling across all touchpoints.
  • Own product matrix: Define how Credit Genie's products and features fit together across the customer journey, including naming, tiering, and value articulation. Ensure clarity, consistency, and differentiation across the full product suite.
  • Drive product growth: Partner closely with product, CRM, and growth marketing teams to develop in-product messaging, onboarding, lifecycle comms, and engagement strategies that improve activation, retention, and expansion.
  • Champion market & customer insights: Collaborate with Research and Data Science to turn user insights and market trends into actionable strategies that shape product direction and marketing execution.
  • Establish product marketing operating rigor: Build repeatable GTM processes, playbooks, and launch frameworks that scale as the company grows. Define success metrics, post-launch evaluation, and iteration plans to continuously improve performance.
  • Collaborate cross-functionally: Navigate complex stakeholder environments and communicate effectively with Product, Design, Compliance, and Customer Service to ensure cohesive GTM alignment.
  • Develop & execute the strategy for our new products and features, ensuring alignment with overall business objectives and customer needs.
  • Lead cross functional planning ensuring impactful internal and external communications.

Requirements

  • 7+ years of experience leading all aspects of Product Marketing in a B2C environment
  • Proven track record of leading GTM for consumer products (0-1) under stringent regulatory and quality requirements.
  • Experience defining product positioning, messaging frameworks, or portfolio-level narratives across multiple products.
  • You can write, analyze, and execute as effectively as you can plan.

Skills

  • Craft clear, compelling product narrative and value propositions that ladder up to our broader brand strategy.
  • Ensure product positioning reinforces brand promise, differentiation, and long-term category leadership.
  • Define success metrics, post-launch evaluation, and iteration plans to continuously improve performance.

Compensation

  • Your actual level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience.

Benefits

  • 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
  • Receive up to $100 per month in fitness reimbursement or enjoy a complimentary full membership to LifeTime Fitness or Equinox.
  • 401(k) with a 3.5% match and immediate vesting
  • Pre-tax benefits, including a $1,000 HSA match
  • Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future.

Company info

  • Founded in 2019 by Ed Harycki https://www.linkedin.com/in/ed-harycki/, former Swift Capital Founder (acquired by PayPal in 2017 https://techcrunch.com/2017/08/10/paypal-acquires-swift-financial/).
  • We're looking for someone who can think big and execute fast.
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This listing is sourced directly from Credit Genie's careers page and normalized into a canonical job model.