Facet

Director of Performance Marketing

United States · Director

Sponsorship not specified$170k-$225kDetected 42 days ago

SEOGoogle AdsMeta AdsContent MarketingPerformance MarketingLeadership

About the role

At Facet, we are revolutionizing financial planning by putting our members at the heart of everything we do.
This role is the strategic center of gravity for our paid media program.

Maintain a continuous, expert-level pulse on the mechanics, algorithm updates, and best practices across every platform in our mix - ensuring Facet is always operating at the leading edge of what each channel has to offer.
Design a rigorous, disciplined test-and-learn framework that generates real signal.
Build the methodology that moves us from limited, ad hoc testing to a structured innovation pipeline.
Own the strategic direction of our media agency relationship.
Set the brief, define the rules of engagement, and build the governance model that keeps execution tight and accountable.
Own our affiliate partnerships program end-to-end - optimizing the performance and economics of existing partners while proactively identifying and onboarding new partners that expand our reach and scale.

You have a rigorous methodology for how to test, what to measure, and how to scale what works.
You work cross-functionally with peers across the organization and know how to bring people along rather than direct them.
7+ years in paid media, with 3+ years in a strategic ownership or leadership role.
Deep expertise in Meta Ads at significant scale.
Experience with TikTok Ads and emerging social platforms.
Experience managing and scaling affiliate partnerships programs.
Strong analytical skills - you're as comfortable in the data as you are in the strategy.

Breadth of knowledge across the marketing domain, including SEO, content strategy, and lifecycle marketing.
Experience working in highly regulated industries (e.g., FinTech or Financial Services) and implementing controls to meet SEC or similar guidelines.
By removing asset minimums, we provide holistic planning that goes far beyond investments to address every way money impacts life.
To achieve this, we leverage a "human-plus-tech" approach, combining the expertise of CFP® professionals with cutting-edge AI and automation.
This model allows Facet to integrate advice into our members' entire financial picture-all for an affordable, flat membership fee.
Our commitment to innovation and member success has earned national recognition, including being ranked the #1 Best Financial Advisory Firm 2025 by USA TODAY.
Experience in fintech, financial services, or a regulated consumer category a plus Proven track record of hitting CPO or RAC/CAC targets at scale.

$170,000 - $225,000 base salary + bonus.
Compensation will be determined by the experience, knowledge, skills, and abilities of the applicant.
Own the annual and quarterly strategic roadmap across all paid channels.

We are looking for a leader who has successfully scaled programs to the multi-million dollar level and who is adept at leading agency partners and building consensus across the organization.

This listing is sourced directly from Facet's careers page and normalized into a canonical job model.