GRAIL
Associate Director, Email/SMS and CRM #4886
Menlo Park, CA · Director · Full-time
Sponsorship not specified$156k-$207kDetected 8 days ago
HTMLCSSData AnalysisData ScienceData VisualizationA/B TestingComplianceProject ManagementJiraSalesforceCRMSalesOutbound SalesClinical TrialsNGSCommunicationCollaboration
About the role
- GRAIL is headquartered in the bay area of California, with locations in Washington, D.C., North Carolina, and the United Kingdom.
- It is supported by leading global investors and pharmaceutical, technology, and healthcare companies.
- For more information, please visit grail.com GRAIL is hiring an Associate Director, Email/CRM who is an expert in all things email and SMS communication for our audience groups, which are B2B, B2C and B2B2C.
Responsibilities
- Own product-oriented patient and provider transactional email journeys
- Able to analyze email program performance metrics and optimize across all email metrics, including deliverability, opens, click-to-open, CTRs, opt-out rates, and conversions. This includes building out weekly and monthly reports.
- Create UTM links following standard naming conventions to ensure tracking and analytics best practices.
- Ensure email templates perform across device types, platforms, and modes, and are optimized in accordance with email best practices and GRAIL compliance.
- Must understand Salesforce Sales Cloud and be able to create reporting as well as advocate for best practices with lead tracking and conversion to best measure marketing campaigns, what works, and what does not.
- Partner with the Web and Sales Operations team to build out attribution models across the various marketing channels and audiences
Requirements
- 12+ years in an email management role serving B2B and B2C audiences using Salesforce tools, including Marketing Cloud Account Engagement (aka Pardot), Marketing Cloud, and NEXT.
- 5 years of experience managing a team (this role is both a coach and a player).
- Must be comfortable rolling up your sleeves.
- Experience devising and executing A/B testing and improving email performance over time that aligns with our KPIs.
- Strong understanding of data privacy surrounding email compliance including CAN-SPAM, GDPR, and TCPA.
- Proficiency with basic HTML/CSS editing and email performance tools such as Litmus.
- Required ability to serve as a liaison between internal business and technical teams in ensuring that business requirements can be satisfied by available processes and resources.
- Experience documenting complicated processes and using applications like Veeva to ensure compliance and training across the organization.
- Ability to travel as required.
Nice to have
- A range of experience from startups to large brand email experience.
- Familiarity with Mac and G-Suite is useful.
- Experience with Salesforce Next is desired.
- Experience with ABM best practices.
- Proficient with Tableau (not a must, but is used in the role).
- Experience with Asana and JIRA is helpful but can be learned.
- Global and multi-product experience is helpful.
- Physical Demands & Working Environment:
Compensation
- The expected, full-time, annual base pay scale for this position is $156K-$207K.
Benefits
- Create and deploy different types of email journeys for Marketing as well as other business teams, including Customer Experience, Sales, Finance, and Medical Affairs teams.
Company info
- Strategic problem solver with the nuanced ability to develop and manage tactical execution plans that keep the customer at the center, drive higher engagement with prospects and customers, and deliver on key objectives.
Visa & Work Authorization
- Able to analyze email program performance metrics and optimize across all email metrics, including deliverability, opens, click-to-open, CTRs, opt-out rates, and conversions.
This listing is sourced directly from GRAIL's careers page and normalized into a canonical job model.