Vercel

Growth Marketing Manager, Discoverability

Hybrid - San Francisco, New York City, Austin

Sponsorship not specified$150k-$207kDetected 1 day ago

Next.jsGitBigQueryA/B TestingSEOGoogle AnalyticsGrowth MarketingCollaborationMentoring

About the role

Developers no longer just type queries into Google - they ask ChatGPT, Perplexity, Gemini, and Claude, and, increasingly, they don't ask at all: their coding agents do.
This is a senior individual-contributor role.
You'll set the discoverability strategy and execute it hands-on, partnering closely with Growth Product, Content, Web Engineering, and Developer Relations.

Own Vercel's organic acquisition strategy across SEO and AEO/GEO, with clear goals for traffic, non-branded visibility, share of voice in AI answers, how often coding agents choose and recommend Vercel, and downstream signups.
Lead technical SEO: crawlability, indexation, site architecture, structured data (schema), Core Web Vitals, rendering strategy, and internal linking - working directly in our stack and with Web Engineering to ship fixes.
Build our answer-engine strategy across both surfaces: (1) conversational assistants like ChatGPT, Perplexity, Gemini, Claude, and Google's AI surfaces, and (2) coding agents like Cursor, GitHub Copilot, Claude Code, and v0.
Understand how each retrieves and cites content - including docs, llms.txt, structured data, and machine-readable references - and shape our surfaces so Vercel is the source they reference and the default they build with.
Partner with Content and PMM to build a scalable content and information architecture - programmatic pages, docs, comparison and solution pages, and editorial - that ranks and gets cited.
Define and own the measurement layer: instrument the funnel from organic and AI-referred discovery through to activation, choosing the tooling and building the dashboards that make discoverability performance legible to the wider company.
Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.

Experience marketing to developers or technical audiences is a strong plus.
6+ years in SEO, organic growth, or technical/growth marketing, with a track record of driving organic acquisition at scale - ideally for a product-led or self-serve business.
Familiarity with Next.js or modern frontend rendering is a strong plus.

The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role.
The San Francisco, CA base pay range for this role is $150,000 - $207,000.

Competitive compensation package, including equity.
Inclusive Healthcare Package.
Flexible Time Off.
The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role.

discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic pro

This listing is sourced directly from Vercel's careers page and normalized into a canonical job model.