Directive Consulting

Senior Paid Media Strategist (Remote US)

Remote - United States · Senior

Work authorization required$90k-$110kDetected 21 hours ago

SpringOKRsSEMGoogle AdsMeta AdsContent MarketingWritingGoogle AnalyticsCRMExcelResearchLeadershipCommunication

About the role

Directive Consulting is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business.
With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like.
We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue.

Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
Drive referrals via client relationships and professional network
Build strategies for clients each quarter
Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
Confirm lead routing is accurate within a CRM
Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
Ability to drive results and measure via OCT

In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily.
Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization

Travel to visit clients approximately once per year, per client or as needed
This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.
🌴 Annual Anniversary Trip with peers and executive leadership for fun and entertainment!

🏠 We have a set living wage at Directive; The annual base salary range for this position based in the United States is $90,000- $110,000 USD with potential for bonus eligibility.
🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
Benefits to Support the Whole Person:
🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace
🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time
Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

For global locations, you must have established and current work authorization and permanently reside in that country.

This listing is sourced directly from Directive Consulting's careers page and normalized into a canonical job model.