Plenful

Sr Product Marketing Manager

Hybrid (San Francisco, California, US) · Senior

Sponsorship not specifiedDetected 26 days ago

HubSpotSalesCustomer SuccessWebflowLeadershipCommunicationProblem Solving

About the role

Plenful is transforming healthcare's neglected back office into an era of AI-powered speed and precision.
This role is equal parts storyteller, strategist, and operator.
This role reports to our Head of Marketing and is an owner from day one, with an opportunity to grow as we scale the product marketing function.

Responsibilities

Lead the development of 340B-focused content across the full buyer journey: sales decks, battlecards, 1-pagers, case studies, blog posts, whitepapers, and objection-handling guides.
Drive sales enablement for the 340B solution: developing training materials, hosting regular sales trainings, and maintaining a current, accessible library of GTM assets.
Own customer marketing for 340B: sourcing proof points from CS, developing case studies, and producing expansion-focused content that deepens product adoption and supports retention.
Support partner marketing efforts alongside the Head of Marketing: contributing co-branded content, partner-facing collateral, and joint GTM materials that bring our strategic 340B partnerships to market effectively.
Support product launch communications for 340B feature releases: from internal rollouts and sales training to external-facing content and customer comms.
Partner with BDRs and the ABM Manager on persona-specific messaging and outreach sequences targeting 340B buyers.
Co-own 340B-themed webinar content and narratives with the Head of Marketing, helping craft compelling programming that drives awareness and pipeline.
developing training materials, hosting regular sales trainings, and maintaining a current, accessible library of GTM assets.
sourcing proof points from CS, developing case studies, and producing expansion-focused content that deepens product adoption and supports retention.
contributing co-branded content, partner-facing collateral, and joint GTM materials that bring our strategic 340B partnerships to market effectively.

Requirements

4-6 years of experience in B2B marketing, with a focus on product marketing and/or content marketing.

Nice to have

from internal rollouts and sales training to external-facing content and customer comms.
Who You Are 4-6 years of experience in B2B marketing, with a focus on product marketing and/or content marketing.
Healthtech or pharmacy experience is strongly preferred
familiarity with 340B compliance, pharmacy revenue cycle, or adjacent regulated workflows is a significant plus.
Proven ability to write high-impact product content with a strong instinct for clarity, voice, and buyer empathy.
Proficiency in Claude, can speak to proven AI projects that have amplified PMM work, harnessed sales/market insights, and created value for the broader org.
Experience supporting a sales-led growth motion and partnering closely with GTM teams on training, enablement, and storytelling.
Familiarity with tools like HubSpot and CMS platforms preferred (Plenful.com is built on Webflow).

Benefits

Our AI platform is trusted by 95+ leading healthcare organizations to power smarter, faster, and more resilient pharmacy operations.
About the role Plenful is transforming healthcare's neglected back office into an era of AI-powered speed and precision.

Company info

You'll create compelling content that fuels our sales, customer success, and demand gen engines, while partnering cross-functionally to help our team and our customers understand the real-world value of our 340B solutions.
Learn more about our values and origin story at https://www.plenful.com/company.

Apply directly at Plenful →Create a free account for alerts like this View Plenful immigration profile

This listing is sourced directly from Plenful's careers page and normalized into a canonical job model.