Vans

Vans: Head of Regional Marketing, Americas

USCA > USA > California > Costa Mesa HQ - VAN

Sponsorship not specifiedDetected 8 days ago

Brand StrategyCRMPerformance MarketingPerformance ManagementCadenceLeadership

About the role

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Vans is the original brand rooted in the authentic lifestyle of skateboarding.
Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends.

Lead regional paid media strategy across channels, optimizing investment allocation, audience targeting, and channel mix to maximize reach, efficiency, and return on investment.
AMER Marketing Budget Ownership - Develop, own and deploy the AMER marketing budget delivered from the AMER GM to deliver the regional financial goals and the Vans global marketing goals.
AMER Marketing leader will also interface with LATAM marketing team to develop its regional budget and priorities.
Partner closely with retail leadership to drive best-in-class retail and wholesale marketing programs that increase traffic, conversion, and in-store brand experience across owned and partner doors.
Drive execution across channels, ensuring consistent brand expression while tailoring paid media, messaging, and retail programs for local relevance and impact.

Deep experience in media strategy, planning, and optimization with a strong grasp of ROI, attribution, and performance marketing levers.
Clear, concise communicator with the ability to engage and influence leadership across functions and geographies.
Deep understanding of consumer and cultural dynamics across the Americas, translating insights into relevant and impactful marketing.

$168,480.00 USD - $210,600.00 USD annually
Lead annual, seasonal, and in-season planning aligned to global rhythms, ensuring media, retail, and GTM priorities are fully integrated and resourced.

rd to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, d

This listing is sourced directly from Vans's careers page and normalized into a canonical job model.