Bernco
Marketing Specialist
Albuquerque, NM
Sponsorship not specified$54k-$85kDetected 15 days ago
AccessibilityBrand StrategyResearchCommunicationPublic Speaking
About the role
- This role combines creative storytelling with data-driven decision-making to plan, execute, and evaluate (or reset) innovative marketing campaigns across digital, print, social media, and traditional communication channels.
- The Marketing Specialist ensures brand consistency and integrity across all county communications while promoting government transparency, accessibility, and public trust.
- This position serves as a key resource for communicating county services, events, and objectives.
Responsibilities
- July 28, 2026 Employees at Bernalillo County enjoy the ability to team up with each other to build a high quality of life for our county residents, communities, and businesses.
- The Marketing Specialist is responsible for developing, implementing, and managing strategic marketing, advertising, and public outreach initiatives that enhance Bernalillo County brand awareness, strengthen constituent engagement, and support organizational growth and community impact.
- This person closely collaborates with internal departments, external partners, elected officials, and community organizations to strategically enhance awareness of the County's work.
- The Marketing Specialist also works closely with the event staff to develop and implement communication strategies to increase public awareness, encourage participation, and strengthen relationships between Bernalillo County and the communities it serves.
- Develop and execute comprehensive marketing plans aligned with organizational goals and objectives.
- Drive brand awareness and increase brand visibility through strategic marketing and advertising initiatives, including paid and earned media.
- Develop promotional strategies and campaigns to support Bernalillo County's messaging, branding, and public services.
- Maintain and strengthen brand identity, messaging, and positioning across all marketing channels.
- Lead the Bernalillo County Brand Committee, ensuring compliance with brand standards while providing guidance on brand strategy, visual identity, and messaging consistency.
- Identify target audiences, market opportunities, and emerging trends to support brand awareness and countywide campaign growth.
Requirements
- Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
- Two (2) years of related work experience in marketing, advertising, campaign development, and implementation.
- Complete required supervisor training, if applicable.
- Attendance at evening meetings may be required.
Nice to have
- Master's degree preferred.
Compensation
- $54,018.00 - $85,363.00
- Employees of Bernalillo County enjoy many thoughtful rewards such as, but not limited to generous leave accruals; career development opportunities; remote & flex-work options as appropriate; longevity pay; education assistance program; health benefits; lucrative retirement; and so much more.
This listing is sourced directly from Bernco's careers page and normalized into a canonical job model.