Hasbro
Director Consumer Insights
United States · Director
Sponsorship not specified$170k-$255kDetected 28 days ago
SparkProduct ManagementProduct StrategyOperations ManagementResearchLeadershipCommunicationCollaborationMentoring
About the role
- This is your chance to shape legendary play that lasts a lifetime.
- Embedded within the Magic Product Strategy team, this role is responsible for shaping product, play, and franchise decisions through a deep understanding of players, collectors, and the evolving trading card game landscape.
- The ideal candidate brings a deep passion for Magic: The Gathering, a strong point of view on players and collectors, and the leadership's ability to translate insights into impactful business decisions at the executive level.
Responsibilities
- Act as the primary insights partner to the Magic Product Strategy team, directly influencing product roadmap, set development, and portfolio strategy.
- Build strong relationships with senior stakeholders across Game Design, Creative Design, Business and Economics Strategy, Packaging, Marketing, Events/Organized Play, and Franchise to drive insight-led decision making.
- Lead the development of a holistic understanding of Magic's audience, including player segmentation, collector behavior, and lifecycle dynamics across formats and play environments.
- Drive insights into acquisition, onboarding, engagement, and retention, identifying opportunities to grow and sustain the Magic player base.
- Own and evolve Magic's core insight systems, including Brand Tracker, Play Activity studies, and acquisition measurement frameworks.
- Translate complex data and research into compelling narratives that inform product design, marketing strategy, and franchise direction.
- Lead insights for Universes Beyond and Magic IP initiatives, ensuring external partnerships and internal worldbuilding resonate with fans and attract new audiences.
- Oversee the design and execution of qualitative and quantitative research across product development, concept testing, packaging, messaging, and campaign effectiveness.
- Integrate primary research with secondary sources and internal analytics to create a comprehensive view of the business.
- Provide ongoing coaching, feedback, and career development to build both technical expertise and strategic influence within the team.
Requirements
- 10+ years of experience in Consumer Insights, Market Research, or a related field across gaming, entertainment, or consumer products.
- Proven ability to translate insights into business impact, influencing product, brand, or customer experience decisions.
- Excellent communication and storytelling skills, with the ability to influence senior stakeholders.
- 5+ years of conducting qualitative, quantitative, and mixed-methods research.
- Experience managing budgets and prioritizing investments effectively.
Nice to have
- The Gathering, a strong point of view on players and collectors, and the leadership's ability to translate insights into impactful business decisions at the executive level.
- BA/BS or equivalent experience required, preferably in social sciences, marketing, or a related field.
- Advanced degree a plus.
Skills
- The hiring range will vary based on factors such as experience, skills, location and market conditions.
Compensation
- $170,200 - $255,300 USD
- Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Please review our <a id="OWAf3b48604-66ff-cab5-fa36-85c2d05d437e" class="OWAAutoLink" href="https://nam11.safelinks.protection.outlook.com/?url=http%3A%2F%2Fdocs.hasbro.com%2Fprivacy%2Fjob-applicant&data=05%7C02%7CMaria.Hughes%40wizards.com%7C73f450b2476e4441be3308dec7006d14%7C701edd3ec7a847
Benefits
- Health & Wellness
- Time Off to Recharge
- Learning & Development
- Exclusive Perks
Company info
- We are an Equal Opportunity Employer
- We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.
- We are seeking a Director of Consumer Insights to serve as a strategic leader and voice of the player within the Magic ecosystem.
This listing is sourced directly from Hasbro's careers page and normalized into a canonical job model.