Brightside Health Jobs

Principal Product Manager, Growth

Remote (United States) · Principal

Sponsorship not specifiedDetected 26 days ago

A/B TestingUX ResearchProduct ManagementProduct StrategyPRDsSEOSEMPerformance MarketingResearchLeadershipCollaboration

About the role

When combined with precision psychiatry and leading-edge therapeutic techniques, we're able to improve outcomes for those with mild-to-severe clinical depression, anxiety, and other mood disorders.
Our most important growth bet of the next 12 months is diversifying our DTC acquisition mix across paid channels.
As the function scales, there's potential to grow into managing one PM within 6-12 months, splitting ownership of the funnel.

Design differentiated creative, landing experiences, and - where the data supports it - different funnel flows for different audiences.
define objectives, write PRDs, partner with design and engineering on scope and trade-offs, manage timelines, and ship funnel features.
Plan rollouts, manage beta tests where appropriate, monitor early signal closely, and iterate.
Generate hypotheses with marketing and analytics partners, design and scope A/B tests, work with engineering on instrumentation, interpret results, and decide what ships.
Have an opinion about test design and sample sizes - and know when not to test.
Build the case for what to test next by digging into funnel performance, channel-level segmentation, and prospect economics.
Run lightweight user research to understand intent and friction by channel; validate hypotheses qualitatively before scaling them; pair the quantitative with the qualitative.
Coordinate weekly with performance marketing, lifecycle marketing, operations, design, engineering, and analytics - aligning priorities surfacing trade-offs, and keeping the bet portfolio current.
We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
We can promise you that, as a member of the Brightside team, you'll have the opportunity to collaborate alongside smart and driven people while growing your professional skills.

A track record of setting product strategy at function or org level - making the calls about what to invest in and what to deprioritize, and defending those calls to executive stakeholders.
A track record of using segmentation and CAC:LTV reasoning to make product decisions sharper - not just analytical theater.
Comfort partnering with senior marketing leadership on channel strategy, including the judgment to push back where product evidence diverges from marketing intuition.
Comfort with autonomy and broad scope at a Series C-stage company.

Direct experience scaling paid social as a primary acquisition channel.
Experience growing into a people-management role.
Past experience managing a variety of channels such as search engine marketing (SEM) and search engine optimization (SEO) is desirable.
Ability to flex between defining product strategy and dive into the details to enable effective execution.
If you have questions on compensation bands, please ask your recruiter.
Every decision we make regarding employment is solely based on merit, competence, and performance.
We realize the full promise of diversity and want you to bring your whole self to work every single day.
Research shows that minority groups typically apply only if they meet 100% of the criteria listed.

Brightside Health is committed to equal employment opportunities for all team members.
Brightside Health delivers life-saving virtual mental healthcare to everyone who needs it.

At Brightside, we are dedicated to fair play and encourage women, people of color, and LGBTQ+ job seekers to apply for positions even if they don't check every box for the role.
We are powered by proprietary AI, purpose-built technology, a world-class clinician network, and a care model that rivals the best of in-person treatment.

This listing is sourced directly from Brightside Health Jobs's careers page and normalized into a canonical job model.