Workspan Inc

Sr. Manager, Product Marketing

Canada, Remote (United States) · Senior

Sponsorship not specifiedDetected 16 days ago

MongoDBDatabricksAWSAgentic AISalesResearchLeadership

About the role

You've been doing PMM at a B2B SaaS company where positioning lives in committee, gets edited to mush, and ships six months after the product.
Each one has a real buyer, a complex mechanical capability that no one else can do, and customer deployments to anchor the story.
You'll take the raw ingredients - the platform capabilities, the customer use cases, the competitive intel - and turn them into long-form positioning, sales enablement, web copy, Octave entities, and launch programs.

Campaign-Level Positioning & Storytelling You'll author long-form positioning documents (5-7 pages) for each of the six FY27 product marketing campaigns, iterating with the CEO, CPO, and PM team until the facts are right - then deriving web copy, sales decks, one-pagers, demo scripts, and Octave entities from that foundation.
You'll own the canonical narrative for each campaign, with every downstream asset tracing back to your source doc.
Sales Enablement & Launch Programs You'll train BDRs, AEs, and CSMs on new positioning and build enablement assets that make complex capabilities understandable in the field within one quarter of release.
Customer & Market Intelligence You'll use Sybill, customer call transcripts, partner roundtables, and competitor research to keep positioning current, feeding insights back to product and brand teams on an ongoing basis.
You'll own Octave as the canonical source of WorkSpan positioning - covering value props, personas, buyer signals, and competitive battlecards.
This includes building PMM workflows like skill files, prompts, and templates that compound value across the team.
You've built AI-assisted research and drafting workflows on your own because the official process is too slow.

5-7+ years in B2B SaaS product marketing with measurable wins on launch programs, category creation, or competitive displacement.
And you instinctively reach for AI tools to compress drafting, research, and synthesis - it's just how you work.

About WorkSpan The next era of growth is being driven by business interoperability.

Part of the role is identifying which customer deployments unlock which campaigns and partnering with CS to source case studies, quotes, and reference accounts.

This listing is sourced directly from Workspan Inc's careers page and normalized into a canonical job model.