Securitize

Institutional Marketing Manager

United States

Sponsorship not specifiedDetected 19 hours ago

Email MarketingContent MarketingHubSpotSalesforceMarketoCRMSalesPipeline ManagementRecruitingLeadershipPublic Speaking

About the role

This is a high-impact role sitting at the intersection of product marketing, content strategy, and channel execution - responsible for telling Securitize's story in the language of institutional finance.

Develop and own the institutional marketing strategy - including audience segmentation, messaging frameworks, and channel mix - targeting asset managers, RIAs, family offices, wealth platforms, and broker-dealers.
Create high-quality content assets tailored to institutional audiences: white papers, investment case studies, event presentations, one-pagers, and email campaigns.
Build and manage thought leadership programs including executive bylines, speaking submissions, industry roundtables, and conference presence.
Partner with Capital Markets and Sales to develop account-based marketing (ABM) campaigns that support deal origination and accelerate pipeline.
Own institutional email marketing - including nurture workflows, newsletter strategy, and segmented distribution lists.
Collaborate with Product Marketing to translate complex product capabilities (tokenization infrastructure, ATS, transfer agent services) into compelling institutional narratives.
continuously optimize based on data.
Track and report on marketing performance against pipeline and revenue metrics; continuously optimize based on data.
Securitize is looking for an Institutional Marketing Manager to drive awareness, engagement, and conversion among our most important audiences: asset managers, family offices, RIAs, wealth platforms, and other institutional allocators.

5+ years of B2B marketing experience, with at least 2 years focused on institutional or professional financial services audiences (asset management, wealth management, capital markets, or similar).
Deep understanding of how institutional allocators evaluate and engage with new investment infrastructure - you know what resonates with a CIO, CFO, or portfolio manager.
Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Marketo).
Data-driven mindset with ability to define KPIs, measure performance, and report on marketing attribution.

Prior experience marketing tokenized assets, digital securities, blockchain infrastructure, or other alternative investment products.
Familiarity with regulatory context around digital securities and alternative investments (40 Act funds, ATS, SEC registration).
Experience with account-based marketing (ABM) platforms (e.g., Demandbase, 6sense).
Established relationships or networks within institutional finance or wealth management communities.
Securitize is an equal opportunity employer and is committed to fostering a diverse, inclusive, and equitable workplace.
All employment decisions at Securitize are based on job-related qualifications, merit, and business needs.
We welcome candidates from all backgrounds, experiences, and perspectives to apply.

Flexible Paid Time Off - Promoting a healthy work-life balance.
Equity Grant Opportunities - Share in the success and future growth of the company.
Comprehensive Insurance Coverage - Employer-paid Medical, Dental, and Vision benefits for you and your family.
401(k) Retirement Plan - Secure your financial future with employer-sponsored savings.

Securitize, the leader in tokenizing real-world assets with $3.7B+ AUM (as of May 5, 2025), is bringing the world on-chain through tokenized funds in partnership with top-tier asset managers, such as Apollo, BlackRock, Hamilton Lane, KKR, and others.
Securitize, through its subsidiaries, is a SEC-registered broker dealer, digital transfer agent, fund administrator, and operator of a SEC-regulated Alternative Trading System (ATS).
Securitize is a global, fully remote team consisting of top talent from the blockchain and financial services industries.
Having raised $170M overall to date, we are backed by some of the largest names in finance and technology, including BlackRock, Morgan Stanley, Blockchain Capital, MUFG, Sumitomo Mitsui Trust Bank, Sony Finance, Banco Santander, Coinbase, among others.
Securitize has also been recognized as a 2025 Forbes Top 50 Fintech company.

This listing is sourced directly from Securitize's careers page and normalized into a canonical job model.