Kalshi
Brand Data Strategist
New York Office
Sponsorship not specified$120k-$190kDetected 28 days ago
SQLData VisualizationA/B TestingBrand StrategyMarketing AnalyticsResearchLeadershipCommunication
About the role
- Kalshi has defined a new category: prediction markets.
- Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset.
- ROLE ROADMAP Kalshi is looking for a highly analytical, consumer-obsessed Brand Data Strategist to help us understand what works, why it works, and how we can make better marketing decisions.
Responsibilities
- Build and own Kalshi's brand measurement and campaign effectiveness framework
- Design and execute creative testing and concept validation programs before campaigns launch
- Develop and maintain ongoing brand tracking programs, including awareness, consideration, sentiment, and perception metrics
- Partner with Data, Growth, and Marketing teams to measure brand lift and understand campaign impact
- Build competitive intelligence programs that track competitor activity, messaging, sponsorships, and market positioning
- Deliver recurring reports, analyses, and strategic recommendations to marketing leadership
- Build systems that ensure learnings are captured and applied across future campaigns
- Great marketing isn't just about creative intuition - it's about understanding consumer behavior, validating hypotheses, and building systems that allow teams to continuously improve.
- You'll own campaign measurement, brand tracking, sentiment analysis, consumer research, and competitive intelligence.
- You'll help the marketing team understand which messages resonate, which creators drive impact, how campaigns influence perception, and where future investments should be made.
Requirements
- 4-8 years of experience in consumer insights, brand strategy, marketing analytics, market research, or a related field
- Experience conducting consumer research, audience segmentation, and insight generation
- Ability to synthesize large amounts of data into actionable business recommendations
- Experience working cross-functionally with marketing, analytics, creative, and product teams
- Ability to operate independently and proactively identify opportunities
- Experience at a leading consumer brand or top agency
- Experience measuring creator marketing, sponsorships, sports marketing, or brand campaigns
- Experience working with consumer technology, fintech, media, sports, or entertainment brands
- Experience with experimentation and creative testing frameworks
- Strong understanding of customer behavior and decision-making psychology
Compensation
- $120,000 to $190,000 annually plus equity and benefits.
- This salary range is based on the current available market data, and represents the expected salary range for this role.
- Kalshi has minimal hierarchy and few titles, but has broad ranges of experience represented within roles.
- Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome you to reach out to further discuss.
- Meritocracy is at our core, and we value people who take ownership and figure (usually hard) things out.
- We love our craft deeply and are proud of what we put out in the world.
Benefits
- We are committed to our vision of building something big… but also useful: a product that brings more truth through the power of markets.
Company info
- bring more truth to the world through the power of markets.
- we hire really talented people, work really hard, and enjoy the climb.
- We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets.
Equal opportunity
- Kalshi is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer.
This listing is sourced directly from Kalshi's careers page and normalized into a canonical job model.