Procter & Gamble
Communications & Content Strategy Manager ( Responsable de la stratégie de communication et de contenu)
TORONTO GO · Full-time
Sponsorship not specified$93k-$116kDetected 67 days ago
A/B TestingContent MarketingInfluencer MarketingValuationRecruitingLeadershipCommunicationCollaboration
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odds of building a lasting career here
47Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role78
Entry-level history0
PERM / green-card track0
Lottery odds (Level II)66
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~30% per draw at Level II). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
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About the role
- We are seeking a highly driven and experienced Communications & Content Strategy Manager to lead engagement with Media, Influencers and Consumers.
- This role is pivotal in building brand affinity, driving consumer resonance, and achieving business objectives through innovative Public Relations, influencer marketing and strategic content initiatives across our skin care brands.
Responsibilities
- Lead overall Brand Influence and Engagement Strategy, defining the strategic direction for earned influence, content, activations, KOLs, and local brand storytelling
- Lead earned media strategy to drive organic content and influence AI Search
- Lead Influencer strategy designed to meet business objectives for our brands.
- Partner with and oversee PR agency partner to execute influencer campaigns
- Partner with multi-functional team on paid media strategy, social landscape assessments, creative best practices, and business plans.
- Lead and manage budget allocation and program performance reports.
- Track and analyze content performance to optimize future influencer strategies and partnerships
- Drive strong operational excellence across workflows, timelines, approvals and execution
- What We Look For (Passions & Drives):
- Building and managing relationships with influencers and other key stakeholders to solve business problems.
Nice to have
- Social media and digital content expertise, with a deep understanding of current trends and platforms.
- Storytelling and co-creating compelling & inclusive content that genuinely connects with consumers.
- Exhibits the ability to pivot quickly and effectively in response to changing priorities and circumstances
- Demonstrates a strong ownership mindset, taking initiative and driving results with accountability, attention to detail, and executional excellence.
- Bachelor's Degree.
- 6-8+ years of previous professional experience in public relations, social media, digital marketing, content strategy and influencer marketing, ideally within the beauty sector.
- Experience working with the Canadian market, and familiarity with its cultural nuances and digital landscape.
Compensation
- Lead and manage annual planning process with brand and agency partners (briefing, feedback)
Benefits
- P&G is committed to accommodating any applicant with a disability, as required by law, during the recruitment, assessment, and selection process.
- If you require a disability related accommodation in order to participate in the recruitment process, please click here to submit your request.
Company info
- How To Apply - Hiring Process Apply on www.pgcareers.com and complete both your applications Additional Information We are an equal opportunity employer and value diversity at our company.
- We are an equal opportunity employer and value diversity at our company.
- We are seeking individuals who are passionate about:
Visa & Work Authorization
- Sponsorship for work authorization is not available for this role.
- It is the applicant's responsibility to ensure they are authorized to work in the location to which they apply.
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This listing is sourced directly from Procter & Gamble's careers page and normalized into a canonical job model.