Ministry Brands

Ministry Brands

Principal Product Marketing Manager

US-MB-Home Office, USA · Principal

Sponsorship not specifiedDetected 91 days ago
Data VisualizationProduct StrategyProject ManagementSalesforceSalesCustomer SuccessResearchLeadershipPublic SpeakingSharePoint

About the role

  • Ministry Brands is looking for a Principal Product Marketing Manager to join our growing team!
  • The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.
  • The following locations in the Southeast region are approved remote working locations for this role: Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida.

Responsibilities

  • Reporting to the Senior Director of Product Marketing, you will work collaboratively to position our products effectively, create compelling value propositions and messaging, and enhance awareness, demand, and adoption.
  • This is a senior individual contributor role that leads through expertise, judgment, and influence, not formal people leadership.
  • This role will drive go-to-market strategy, positioning, messaging, market clarity, and sales readiness across key solution areas and cross-vertical motions, with particular focus on donor-related opportunities and the commercial inputs that improve pipeline and revenue performance.
  • This person will lead through expertise, judgment, and influence, not formal people management.
  • Own end-to-end commercialization strategy and go-to-market planning for priority initiatives across key solution areas, including launch strategy, audience definition, value story, readiness, and GTM handoff.
  • Partner with Product, Sales, Demand Generation, and leadership to prioritize the highest-value plays where stronger positioning, segmentation, packaging, or enablement can improve pipeline performance fastest.Develop launch plans that align product, sales, customer success, and marketing around a shared strategy and timeline.
  • Define success metrics for launches and track performance to optimize results over time.
  • Develop differentiated, audience-specific positioning and messaging frameworks for faith-based buyers
  • Develop differentiated, audience-specific positioning and messaging frameworks for faith-based buyers; including church administrators, parish business managers, diocesan leaders, and ministry staff.
  • Maintain a messaging architecture that is consistent across channels and evolves with the market.

Requirements

  • 7+ years of B2B product marketing experience, with at least 3 years in SaaS.
  • Demonstrated track record owning GTM strategy and execution across multiple product lines.
  • Experience translating complex or technical products into accessible narratives for non-technical buyers.
  • Experience defining or refining TAM, ICP, segmentation, and buyer/use-case clarity to improve go-to-market effectiveness.
  • Experience creating repeatable frameworks, templates, or operating standards that improve product marketing consistency and execution.
  • A strategic thinker with a strong bias for execution - proven track record of leading and delivering results in high-growth environments.
  • Working knowledge of modern tech stack tools: Salesforce, Project Management Tools (e.g., Monday.com), SharePoint, Power BI, Microsoft Suite, and more.

Nice to have

  • Experience marketing to faith-based organizations, nonprofits, or mission-driven organizations.
  • Background marketing complex B2B SaaS solutions across multiple product areas, verticals, or commercial motions, ideally within faith-based, nonprofit, or mission-driven markets.
  • Experience at a company in the $100M-$500M revenue range navigating growth-stage complexity.
  • We also feature 11.5 days of fully paid holidays!
  • We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.
  • Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.
  • Through Nectar, we foster engagement and appreciation while providing tangible ways to recognize great work.
  • Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual's unique strengths and abilities are developed and valued.

Skills

  • Salesforce, Project Management Tools (e.g., Monday.com), SharePoint, Power BI, Microsoft Suite, and more.

Benefits

  • Translate complex product capabilities into clear, benefit-driven narratives that resonate with both Protestant and Catholic audiences.

Company info

  • Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement - advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.
  • Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations.
  • We serve more than 95,000 customers as a trusted partner in digital transformation and enablement - advancing missions, driving efficiencies, and building engaged communities for more than four decades.
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This listing is sourced directly from Ministry Brands's careers page and normalized into a canonical job model.