Sequencing
Senior Lifecycle Marketing Manager
Remote, US, USA · Senior
Sponsorship not specifiedDetected 1 day ago
A/B TestingCRMCustomer SuccessBioinformatics
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16Unrated
Cap-exempt (no lottery)0
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Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- This is a highly analytical role for someone who wants to understand exactly how customers move through the product - from purchase and DNA kit activation through sequencing results, delivery, subscription engagement, retention, and win-back.
- You will dig into large, complex customer datasets, identify where customers convert or drop off, and turn those insights into personalized lifecycle programs that measurably improve activation, engagement, retention, and long-term subscription value.
- You will work closely with Growth, Product, Data, Engineering, Bioinformatics, and Customer Success to translate complex genomic and health insights into clear, motivating experiences that help customers get more value from their DNA over time.
Responsibilities
- As Senior Manager, Lifecycle Marketing at Sequencing.com, you will own the strategy and hands-on execution of the customer lifecycle across email, SMS, push, and in-product messaging.
- What you'll own Own lifecycle marketing strategy across activation, engagement, retention, win‑back, and referral for Sequencing's subscription products.
- Plan, write, build,launch, and optimize lifecycle campaigns across email, SMS, push, and in‑product messaging.
- Partner with Product, Data, and Engineering to improve event tracking, data quality, experimentation, and the infrastructure needed to power sophisticated lifecycle programs.
- Define clear hypotheses and success metrics for lifecycle programs, then design rigorous tests across messaging, offers, audiences, timing, channels, and workflows.
- The opportunity As Senior Manager, Lifecycle Marketing at Sequencing.com, you will own the strategy and hands-on execution of the customer lifecycle across email, SMS, push, and in-product messaging.
- Proven track record building and scaling automated lifecycle flows (onboarding, engagement, retention, win‑back, referral) that move core business metrics.
Requirements
- 5+ years in lifecycle, CRM, or retention marketing, ideally with a DTC subscription or SaaS focus.
- Hands‑on experience with Segment or a similar CDP to power advanced segmentation, dynamic content, and event‑driven journeys.
Skills
- Use AI tools to increase speed and quality of ideation, content development, quality assurance, analysis, and iteration.
Benefits
- Build and continuously improve automated programs spanning onboarding, kit activation, education, results delivery, feature adoption, subscription engagement, retention, win-back, and referral.
- Translate complex genetic and scientific concepts into clear, personalized, benefit‑driven messages for non-expert audiences.
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