Zynga

Zynga

Senior Manager, Lifecycle Marketing

Toronto, Canada · Senior · Full-time

Sponsorship not specified$15k-$25kDetected 12 days ago
HTMLSQLProject ManagementOKRsWritingCRMPerformance ManagementOnboardingEpicLeadershipCommunicationMentoring

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odds of building a lasting career here

35Risky
Cap-exempt (no lottery)0
Sponsors this role72
Entry-level history0
PERM / green-card track0
Lottery odds (Level I)39
Fits your clock70

Thin sponsorship signal and lottery-bound (~15% per draw). A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.

Lottery odds assume a STEM candidate.

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Employer immigration record

from this employer's Department of Labor filings

Green-card filing pattern in this occupation

Context, not a finding about this posting: of this employer's 11 green-card filings in this occupation, 100% were for a worker who already held the job.

Green-card follow-through: 80%

Of 5 labor certifications old enough to have been used, 1 expired without the employer filing the next step. Median time from filing to decision: 433 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times-connecting players in 175+ countries through fun, strategy, and a little friendly competition.

Responsibilities

  • Manage and develop a team of Managers and/or Specialists across owned genres, providing clear direction, coaching, and day-to-day people leadership.
  • Own performance management for direct reports, including goal-setting, regular 1:1s, feedback, and career development.
  • Own hiring, onboarding, and headcount planning for the team, partnering with the Director and HR on capacity needs.
  • Own the planning of LCM strategy across multiple game genres (e.g. Slots, Racing, Match-3, Word, Casino).
  • Design and drive nurture programs that improve customer engagement, retention, and reactivation.
  • Define and drive go-to-market communication plans for new product launches and feature releases.
  • Maintain and evolve centralized team documentation (LCM Wiki, experiment readouts) to scale knowledge across the team.
  • Interpret data, analyze results, and develop insights that improve retention, engagement, conversion rate, and customer loyalty.
  • Partner cross-functionally with Production, Product, Product Marketing, Analytics, Studio-Ops, and Central support teams to deliver personalized customer journeys.
  • family planning support through Maven

Requirements

  • Bachelor's degree with 5+ years of relevant experience in CRM or Lifecycle Marketing roles (B2C only).
  • 2+ years of people management experience, with a track record of managing Managers and/or Specialists.
  • Experience warming up new IPs and monitoring domain reputation, with strong technical grounding in email deliverability.
  • Deep understanding of conversion levers across the funnel, with the ability to define and track success metrics for each initiative.
  • Technical expertise with Email, Push, SMS, and IAMs - deliverability, optimization, and best practices.
  • Multi-variate testing expertise and strong understanding of QA processes.
  • Self-starter with the ability to thrive under pressure in a fast-paced environment
  • operates with little to no supervision.
  • Strong communication, copywriting, organizational, and project management skills.
  • Attention to detail, team-first attitude, and passion for games.

Nice to have

  • Level Up Your Career with Zynga!
  • From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone.
  • Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich!
  • Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™,
  • Puzzles & Spells™, Match Factory™, and Color Block Jam™-plus many more!
  • Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation-and where you can take your career to the next level.
  • Position Overview
  • This position requires you to be data-driven, strategic, and a strong cross-functional collaborator.

Compensation

  • The pay range for this position in Toronto at the start of employment is expected to be between $119,300 and $160,000 per year.

Benefits

  • Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage
  • paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company's discretionary time off program
  • paid parental and compassionate leave
  • wellbeing programs for mental health and other wellness support
  • commuter benefits
  • and reimbursements for fitness-related expenses.

Company info

  • At Zynga, we bring people together through the power of play.
  • Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences.
  • What We Offer You The pay range for this position in Toronto at the start of employment is expected to be between $119,300 and $160,000 per year.
  • We are proud to be an

Equal opportunity

  • equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.

Visa & Work Authorization

  • r, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran stat
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This listing is sourced directly from Zynga's careers page and normalized into a canonical job model.