Smartly
VP, Marketing Strategy & Operational Excellence
New York, New York, United States · Vp
Sponsorship not specifiedDetected 3 days ago
AI OrchestrationProject ManagementSalesforceMarketoCRMSalesPipeline ManagementProcess ImprovementVendor ManagementCustomer SupportLeadershipCommunication
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odds of building a lasting career here
37Risky
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- Smartly is seeking a visionary and execution-focused Vice President (VP) of Marketing Strategy & Operational Excellence.
- Event & Commercial Impact: Elevate commercial event strategy, standardized execution models, and pipeline attribution to maximize ROI and retention.
- Brand Health & Market Validation: Expand third-party validations, industry analyst coverage, and customer reviews.
Responsibilities
- Partner with the CMO and marketing leadership team to translate company goals, growth priorities, and market opportunities into actionable marketing objectives and OKRs.
- Standardize and govern cross-functional handoffs between Product Marketing, Brand, Strategic Partnerships, and Sales teams to solve reactive work cycles and optimize resource planning.
- Author and enforce clear Service Level Agreements (SLAs) and mandatory lead-time guidelines for co-marketing and platform partnership campaigns.
- Oversee agency partner governance, managing relationships with external creative, strategic, and execution agencies to ensure performance, accountability, and budget efficiency.
- Partner closely with Revenue Operations (RevOps) to bridge marketing and sales funnels, ensuring single-source-of-truth reporting and attribution.
- Drive tech stack optimization and data hygiene across primary systems (CRM, Marketing Automation, ABM tools) to maintain executive-level reporting confidence.
- Lead the strategy and deployment of custom AI tools, automation pipelines, and knowledge bases to accelerate content repurposing and campaign intelligence.
- Direct technical implementation resources in building robust API integrations, automated metrics pipelines, and real-time executive dashboards.
Requirements
- Bachelor's degree in Business, Marketing, Engineering, or an analytical field; MBA or Agile/Six Sigma certifications preferred.
Compensation
- Lead annual and quarterly integrated marketing planning across all sub-functions, turning priorities into a unified roadmap.
Company info
- Organizational Alignment: Foster alignment around company mission and vision, elevating employee advocacy and operational clarity across teams.
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