BusPatrol

BusPatrol

Senior Manager, Brand Communications

TX - Austin · Senior

Sponsorship not specifiedDetected 1 day ago
Machine LearningProject ManagementEmail MarketingStrategic CommunicationsCustomer SuccessLeadershipCommunicationCollaborationMentoringOrganizational Skills

About the role

  • BusPatrol is seeking a strategic and execution-oriented Senior Manager, Brand Communications to lead integrated brand communications initiatives that strengthen brand awareness, support customer program launches, and advance our mission of making school transportation safer.
  • This role will lead brand communications, customer implementation communications, customer and field marketing, and public relations and press coordination, while serving as a key communications partner to executive leadership, Government Relations, Customer Success, Sales, and Product.
  • The Senior Manager, Brand Communications will play a critical role in the brand communications strategy and successful launch of new customer programs by developing comprehensive communications strategies, public awareness campaigns, and community engagement plans that educate stakeholders and build public trust.

Responsibilities

  • Develop and execute integrated marketing strategies that increase brand awareness, support revenue growth, and align with corporate objectives.
  • Lead public awareness campaigns that educate communities and promote school bus safety across new and existing markets.
  • Develop campaign messaging, communications plans, and implementation toolkits that support successful customer program launches.
  • Serve as the marketing lead for customer implementations, partnering cross-functionally to develop communications strategies for every new program launch.
  • Create launch communications including public service announcement (PSA) toolkits, press releases, customer communication materials, executive messaging, and supporting collateral.
  • Collaborate with Customer Success, Government Operations, and external stakeholders to ensure coordinated, successful market launches.
  • Develop customer success stories, case studies, testimonials, advocacy materials, and other communications that reinforce BusPatrol's mission and customer impact.
  • Partner with internal stakeholders to translate customer outcomes into compelling stories that support brand awareness, advocacy, and commercial growth.
  • Lead awards submissions and external recognition opportunities that elevate BusPatrol's brand.
  • Provide strategic support and oversight for trade shows, conferences, webinars, customer events, and industry sponsorships.

Requirements

  • Bachelor's degree in Communications, Public Relations, Journalism, Marketing, English, or a related field.
  • Familiarity with crisis communications, reputation management, and community engagement strategies.
  • Experience leading or mentoring communications professionals.
  • Required
  • Demonstrated success developing and executing strategic communications programs in a complex B2B, GovTech, public-sector, or regulated industry environment.
  • Experience working directly with customers, executive leaders, elected officials, government agencies, school districts, or other public-sector stakeholders.
  • Exceptional project management and organizational skills with the ability to manage multiple high-visibility initiatives simultaneously.
  • Preferred
  • Experience in GovTech, transportation technology, public safety, education technology, or another mission-driven organization.
  • Experience supporting public-sector customers, municipalities, school districts, or government agencies.

Nice to have

  • Ensure consistent brand messaging and storytelling across all marketing channels and customer touchpoints.
  • Oversee the Field Marketing team to ensure consistent messaging, executive preparedness, and communications alignment across all events.
  • Oversee relationships with external agencies, contractors, and marketing vendors to ensure high-quality execution.
  • Identify opportunities to improve marketing processes, campaign effectiveness, and operational efficiency.
  • 7+ years of progressive experience in corporate communications, public relations, brand communications, public affairs, or a related field.
  • Experience leading media relations, executive communications, crisis communications, and public awareness campaigns.
  • Experience managing communications for customer implementations, public initiatives, or large-scale program launches.
  • Strong writing, editing, presentation, and executive communication skills with the ability to tailor messaging for diverse audiences.

Skills

  • Every day, millions of children rely on school buses to get to and from school safely, yet reckless drivers continue to put them at risk.
  • Our safety programs foster accountability and reduce dangerous driving behavior in communities across the country.

Compensation

  • Lead email marketing strategy and support annual marketing planning, budget management, performance reporting, and cross-functional coordination across Product, Sales, Government Relations, Customer Success, and other business functions.
  • The US salary range for this position is provided in this posting.

Benefits

  • ✔ Competitive salary and benefits package
  • ✔ Unlimited PTO
  • ✔ The occasion to participate in BusPatrol's culture of safety, learning, and teamwork
  • Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, and/or commission (if applicable) or benefits.
  • EOE/AA Disability-Veteran
  • Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Company info

  • At BusPatrol, safety isn't just a priority - it's our mission. As the nation's most trusted school bus stop-arm technology solution, we serve over 350 school districts, protecting nearly 2 million students across 30,000 buses. Every day, millions of children rely on school buses to get to and from school safely, yet reckless drivers continue to put them at risk.
  • As a technology company with a unique focus on public safety, we use cutting-edge AI, machine learning, and telematics to improve school bus safety. Our all-in-one safety program equips school bus fleets with AI-powered cameras, cloud-based data management, and an integrated software platform to capture and process stop-arm violations. Our safety programs foster accountability and reduce dangerous driving behavior in communities across the country.
  • By partnering with school districts, municipalities, and law enforcement, we make safety solutions more accessible and effective, ensuring that every child's journey to and from school is as safe as possible.
  • At BusPatrol, safety isn't just a priority - it's our mission.
  • As the nation's most trusted school bus stop-arm technology solution, we serve over 350 school districts, protecting nearly 2 million students across 30,000 buses.
  • As a technology company with a unique focus on public safety, we use cutting-edge AI, machine learning, and telematics to improve school bus safety.
  • Our all-in-one safety program equips school bus fleets with AI-powered cameras, cloud-based data management, and an integrated software platform to capture and process stop-arm violations.
  • Support customers with communications resources that drive public awareness and community engagement.
  • Be Part of Something Bigger
  • We are looking for a passionate and dedicated team member to help us make roads safer.
  • At BusPatrol, we foster an inclusive and diverse environment built on integrity, collaboration, and innovation.
  • If you are ready to be part of a team that is deeply committed to safety and community impact, we would love to hear from you.
Apply directly at BusPatrol →Create a free account for alerts like thisView BusPatrol immigration profile

This listing is sourced directly from BusPatrol's careers page and normalized into a canonical job model.