Envista

Envista

Orascoptic Sr. Manager, Digital Paid Marketing-Growth & Performance (Madison, WI)

United States of America, Wisconsin, Madison · Senior

Sponsorship not specifiedDetected 25 days ago
A/B TestingProduct ManagementMarketing AnalyticsCRMPerformance MarketingAffiliate MarketingLead GenerationForecastingPerformance ManagementMedical DevicesLeadershipCommunicationCollaboration

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37Risky
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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About the role

  • Manager, Growth and Performance-Paid Marketing is responsible for executing Orascoptic's global growth strategy by optimizing performance across paid media, ecommerce, affiliate and media partnerships, digital acquisition channels, and conversion experiences.
  • The role is accountable for maximizing acquisition efficiency, improving conversion performance, and delivering measurable commercial impact across global markets.
  • Global Growth Execution & Performance Management

Responsibilities

  • Leads the development and execution of global paid media plans across search, social, and emerging performance channels, aligned with the global marketing strategy and commercial priorities established by marketing leadership.
  • Establishes acquisition targets including cost per lead, customer acquisition cost, and return on ad spend, ensuring disciplined performance management.
  • Develops lead forecasting models by market, aligning expected output with commercial targets and pipeline needs.
  • Owns performance optimization across the acquisition funnel, improving conversion from visitor to lead and, in partnership with Lifecycle Marketing and Sales, from lead to appointment and qualified opportunity.
  • Evaluates acquisition quality beyond lead volume by analyzing lead-to-appointment conversion, opportunity progression, revenue contribution, customer acquisition cost, and other downstream performance indicators.
  • Develops and executes scalable affiliate and media partnership programs aligned with global growth priorities.
  • Develops scalable frameworks for international partnership expansion in coordination with regional teams.
  • Manages performance of affiliate and partnership channels, ensuring alignment with cost efficiency and revenue contribution targets.
  • Partners with Regional Marketing Leads and commercial teams to identify market-specific partnership opportunities and activation strategies.
  • Partners with Digital Experience to develop and execute revenue-driving conversion strategies across e-commerce experiences.

Requirements

  • Bachelor's degree in Marketing, Business, Analytics, or a related field required.
  • Proven experience managing paid media, affiliate channels, and conversion optimization strategies.
  • 7+ years of experience in performance marketing, digital marketing, or growth-focused roles.
  • Experience working with marketing analytics, attribution models, and performance dashboards.
  • Experience partnering with lifecycle marketing, CRM, marketing automation, digital experience, or e-commerce teams to improve customer journeys and conversion performance.
  • Strong forecasting and scenario-planning capabilities, including the ability to model channel investment, conversion assumptions, and expected commercial outcomes.

Nice to have

  • Advanced degree preferred.
  • depth of experience

Skills

  • Strong analytical mindset with the ability to translate data into actionable strategies and decisions.
  • Deep expertise in paid media platforms, affiliate marketing, and performance optimization techniques.
  • Experience with conversion rate optimization, testing frameworks, and experimentation methodologies.
  • Ability to translate strategic direction into executable channel plans, optimization priorities, and measurable business outcomes.
  • Excellent communication skills, with the ability to clearly articulate performance insights and recommendations.
  • Strong collaboration skills across cross-functional teams in a matrixed organization.
  • High level of ownership, accountability, and bias for action.
  • Ability to thrive in a fast-paced environment with shifting priorities while maintaining focus on results.

Compensation

  • Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other busin

Benefits

  • Identifies and evaluates industry media, continuing education platforms, and affiliate partners to drive incremental lead generation.
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