Dowjones

Dowjones

Director - Outbound Strategy & Enablement

Houston, TX - OPIS · Director

Sponsorship not specified$180k-$220kDetected 8 days ago
SQLData VisualizationA/B TestingSalesforceCRMGrowth MarketingSalesBusiness DevelopmentOutbound SalesExcel

About the role

  • In this commercially focused role, you will sit at the intersection of sales enablement, AI productivity, and market intelligence.
  • You will be responsible for validating new product ideas with commercial data and equipping our business development teams with frictionless, high-velocity playbooks.
  • If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com.

Responsibilities

  • Design outbound playbooks: Map out and test intuitive, step-by-step outreach workflows that New Business teams can easily execute.
  • Optimize tech stack UX: Actively gather feedback from front-line reps to identify when a software tool is too clunky or slow, systematically removing friction from the sales cycle.
  • Drive digital e-commerce adoption: Align digital inbound structures with outbound experiments to streamline user acquisition and sign-ups.
  • Validate new products commercially: Work closely with the Product team to stress-test and provide revenue-focused validation for new data sets and solution ideas.
  • Track core pipeline metrics: Measure and regularly report on funnel velocity, Marketing/Sales Qualified Leads (MQLs/SQLs), and overall campaign ROI.
  • Background in market sizing, TAM modelling, and utilizing corporate intelligence data to support product launches.

Requirements

  • Work history: 12+ years of experience in Growth Marketing, Sales Operations, Enablement, or Commercial Analytics within a B2B SaaS or Price Reporting Agency (PRA).
  • Execution track record: Proven experience designing outbound sales campaigns and playbook architectures that successfully landed new enterprise logos.
  • Experience & Qualifications
  • Required Experience
  • 12+ years of experience in Growth Marketing, Sales Operations, Enablement, or Commercial Analytics within a B2B SaaS or Price Reporting Agency (PRA).
  • Advanced proficiency with Salesforce for pipeline tracking, object management, and campaign attribution.
  • Ability to coach non-technical sales reps through complex tech updates with patience and clarity.

Skills

  • AI & Productivity tools: Mastery of modern AI-driven prospecting, sequencing, and generative outbound tools.
  • CRM systems: Advanced proficiency with Salesforce for pipeline tracking, object management, and campaign attribution.
  • Data & BI platforms: Solid capabilities in SQL, Excel, and Power BI/Tableau to extract client usage insight and market mapping data.
  • Core Competencies
  • Ruthless experimenter: A data-driven mindset focused on rapid testing, failing fast, and doubling down on winning outreach angles.
  • Empathetic trainer: Ability to coach non-technical sales reps through complex tech updates with patience and clarity.
  • Commercial mindset: Deeply focused on connecting user workflows directly to predictable pipeline velocity and net revenue growth.
  • Mastery of modern AI-driven prospecting, sequencing, and generative outbound tools.

Compensation

  • We're committed to offering competitive and flexible compensation to attract top talent.
  • This pay range reflects our good faith estimate for the role and may vary based on a candidate's experience, skills, location, and other relevant factors.
  • 180,000 - 220,000

Benefits

  • For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
  • For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

Company info

  • Position Overview
  • We are seeking a highly analytical and execution-driven Director of Outbound Strategy & Enablement.
  • Your mission is to scale our recurring revenue by identifying untapped market opportunities and optimizing outbound sales workflows.
  • Commercial UX & Enablement Specialist (New Logos)
  • Deeply focused on connecting user workflows directly to predictable pipeline velocity and net revenue growth.
  • Equal Opportunity Employer
  • All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law.
  • EEO/Disabled/Vets
  • Reasonable Accommodation
  • We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process.
  • Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need.
  • This inbox will not be monitored for application status updates.

Equal opportunity

  • Employer
  • All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
  • We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
  • Business Area:
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