ID.me

Director of Martech

United States (U.S.) · Director · Full-time

Sponsorship not specified$63k-$800kDetected 5 days ago

SQLBigQuerySnowflakeMachine LearningData EngineeringComplianceMarketing AnalyticsHubSpotSalesforceMarketoCRMVendor ManagementLeadership

About the role

This is a high-impact technical leadership role at the intersection of marketing, data engineering, and product.

Drive marketing automation at scale - design and manage workflows, nurture programs, triggered campaigns, and segmentation logic across email, SMS, in-app, and paid channels.
Build and govern attribution and measurement infrastructure - ensuring marketing has accurate, privacy-compliant models to understand what's driving growth across a complex multi-touch funnel.
Partner with engineering and data teams to define and maintain the data pipelines, event tracking schemas, and identity resolution logic that underpin marketing decisioning.
Ensure all MarTech operations are compliant with GDPR, CCPA, FedRAMP, and ID.me's own privacy and data governance standards - this is non-negotiable in an identity company.
Lead marketing data strategy: build and maintain a clean, unified view of the customer across B2C (consumers), B2B (enterprise partners), and B2G (agency relationships) - connecting CRM, CDP, and data warehouse layers.
ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect.

8+ years in marketing technology, marketing operations, or growth engineering
Strong understanding of identity resolution, customer data unification, and the technical challenges of matching users across anonymous, authenticated, and partner data.
Proficiency with SQL and comfort working directly in data pipelines
Proven experience with attribution modeling and marketing analytics, including multi-touch attribution, incrementality testing, and media mix modeling.

Deep hands-on expertise with core MarTech platforms - Salesforce Marketing Cloud, HubSpot, Marketo, or equivalent - plus experience with CDPs (Segment, mParticle, or similar) and data warehouses (Snowflake, BigQuery).

Company Overview
ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online.
ID.me is committed to "No Identity Left Behind" to enable all people to have a secure digital identity.
To learn more, visit https://network.id.me/.
ID.me is a full-time, in-office culture.

$169,097 - $207,000 USD
Mountain View, CA Pay Range
$200,585 - $236,000 USD
ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline.

Evaluate and deploy AI and machine learning applications in marketing - from predictive lead scoring and churn modeling to personalization and content optimization.

In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works.

This listing is sourced directly from ID.me's careers page and normalized into a canonical job model.