Canals
Marketing Operations Manager
New York
Sponsorship not specifiedDetected 114 days ago
Email MarketingHubSpotCRMResearchCollaborationProblem SolvingAccounts Payable
About the role
- The Marketing Operations Manager will play a key role in the efficient operation of the entire marketing team, from events to email campaigns, product launches, and strategic decisions.
- As our marketing team and activities grow, we're looking for someone to take ownership of the data we need to run targeted programs and track their effectiveness, ensuring it is clean, complete, and up-to-date.
- The ideal candidate combines technical execution with strategic thinking to plan for measurement and analysis needs.
Responsibilities
- Own the marketing data strategy and tech stack to enable targeted, personalized campaigns and performance reporting, balancing data requirements and efficiency
- Set up and manage the flow of data between Hubspot and other tools, e.g., sales automation, ABM platforms, for timely action
- Research, vet, and manage data sources and tools to support programmatic campaign ideas and improve efficiency
- Identify relevant trends and performance drivers, support the measurement of campaigns and experiments, and provide recommendations to improve results
- Maintain CRM data hygiene, workflow automations, and reporting dashboards for marketing and sales
Requirements
- Typically, 4+ years of experience in data management, marketing/revenue operations, or a related field, preferably at a B2B SaaS early-stage startup
- Expert, hands-on proficiency in Hubspot CRM, automation and reporting tools
Company info
- We're building software that solves real problems for an industry that keeps the world running.
This listing is sourced directly from Canals's careers page and normalized into a canonical job model.