Keenfootwear

Sr. Director, Product & Integrated Marketing

Portland, OR · Director

Sponsorship not specified$23k-$200kDetected 28 days ago

Product StrategyProject ManagementPerformance ManagementCompensationCadenceLeadershipCommunicationPublic SpeakingMicrosoft OfficeSharePoint

About the role

Product Marketing - responsible for defining the what & why (consumer insights, seasonal positioning, product storytelling, and strategic priorities)
Integrated Marketing - responsible for translating strategy into how it comes to life through integrated global marketing plans, GTM execution, and cross-functional alignment
This leader also provides direction and governance of regional marketing plans, ensuring global strategies are adopted with discipline while enabling localized execution.

Sitting at the center of the marketing organization, this role connects Strategy, Creative, Comms, Product, Merchandising, and Regional Marketing to deliver a unified, effective GTM engine.
This position is critical to deliver consistent execution, focused product storytelling, and proactive workflow - by establishing clear strategy, aligned global plans, and strong operational rigor.
Lead and develop the Product Marketing and Integrated Marketing teams, including direct supervision of leaders and team members.
Oversee organizational design, resource allocation, and budget management to ensure alignment with business priorities and effective delivery of marketing initiatives.

Bachelor's Degree in Marketing, Business, Communications, Merchandising, or related field required.
Minimum ten (10) years of experience in product marketing, integrated marketing, or GTM leadership roles, preferably in consumer goods, footwear, or apparel.
Knowledge, Skills, and Abilities
Deep expertise in product marketing, GTM strategy, and integrated campaign development
Proven ability to translate strategy into execution across complex, matrixed organizations
Strong understanding of consumer behavior, brand building, and commercial drivers
Ability to balance global consistency with regional flexibility
Familiarity with digital marketing, PR, social, influencer, and experiential channels
Strong working knowledge of Microsoft Office 365, SharePoint, Teams, and project management tools
Travel Required: Yes, up to 25% of the time.
Minimum of five (5) years of people leadership experience managing managers and/or senior individual contributors in a global or multi-region environment.
Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.
Exceptional cross-functional leadership and influence skills
Experience building and managing global GTM processes and calendars
Strong program management and operational rigor
Excellent communication and storytelling skills
Data-driven mindset with experience defining KPIs and measuring performance

$200,000.00 - $234,00.00
This range represents the low and high ends of this position's anticipated base salary range.
The actual base salary will depend on numerous factors such as experience, knowledge, skills, and location.
Our base salary is just one component of our competitive total rewards strategy, which includes numerous benefits and perks as well as specific health and welfare benefits.
Why Work at KEEN: Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that's on a mission to create original and versatile products, improve lives, and inspire outside adventure.
Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces.

By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place.

Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that's on a mission to create original and versatile products, improve lives, and inspire outside adventure.
Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces.
KEEN strives to show the world through its products and its actions that a business for good can actually be good for business.
Fuerst Group, KEEN, and Chrome are equal opportunity employers.
We value an inclusive and diverse community.
Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

This listing is sourced directly from Keenfootwear's careers page and normalized into a canonical job model.