Dormify

Dormify

Senior Brand Marketing Manager

New York, NY, United States · Senior

Sponsorship not specifiedDetected 1810 days ago
Project ManagementBrand StrategyPerformance MarketingResearchCommunicationAdaptability

About the role

  • Dormify is a one-stop-shop for outfitting a college dorm room, home bedroom or small apartment.
  • Dormify is looking for a creative and results-driven Senior Brand Marketing Manager to join our growing team.
  • This position reports directly to the VP eCommerce and Marketing and will work closely with the CEO.

Responsibilities

  • Act as Brand Storyteller to drive awareness, brand consideration and growth across our audiences and campaigns
  • Drive social strategy in providing creative ideation, content creation and execution support
  • Oversee Social Marketing and Community Managers, helping lead and facilitate the growth and engagement of social communities
  • Develop a strong team, improving current performance and encouraging growth
  • Strong interpersonal skills and can interact effectively with business leaders and partners

Requirements

  • Bachelor's degree or equivalent experience
  • 5-7 years experience in brand marketing, preferably for an eCommerce company
  • Ability to work well under pressure and a constant desire to find strategic solutions
  • Ability to relocate or is currently located in New York, NY

Benefits

  • Conduct brand research around brand reputation, health, value drivers, creatives, and customer journey;
  • Align team with mission and vision

Company info

  • The company designs and manufactures a line of high quality, unique products specifically made for small-space living.
  • Dormify has grown into a lifestyle brand that integrates shopping, styling assistance, and a loyal, engaged social community to enable college students and teens to easily personalize their living spaces.
  • The ideal candidate will create and optimize marketing strategies, and oversee the day-to-day needs of social and community marketing staff while being adaptable and flexible to change.

Equal opportunity

  • All your information will be kept confidential according to EEO guidelines.

This listing is sourced directly from Dormify's careers page and normalized into a canonical job model.