Kikoff
Senior Lifecycle Marketing Manager
San Francisco · Senior
Sponsorship not specified$175k-$200kDetected 7 hours ago
SQLA/B TestingCRMValuationCadenceCommunication
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odds of building a lasting career here
59Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
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About the role
- We're looking for someone who will define what best practice looks like here rather than inherit it from a previous playbook.
- We're looking for data-driven problem solvers with a growth mindset, willing to stretch their comfort levels, move quickly with attention to detail, and do big things.
- We have an ambitious mission to educate folks about the importance of their credit scores and encourage them to unlock their financial access.
Responsibilities
- This is a role for someone who wants to set the point of view on how a modern lifecycle program should run - and then go build it.
- We're a small, ambitious team, and we lean on AI to move faster than our size would suggest: generating and iterating on creative, building segmentation logic, spinning up campaigns, and pulling and interrogating our own data.
- Expand our lifecycle programs to deepen engagement across a growing feature set, identifying where new products and use cases create untapped opportunities to drive value
- Increase retention and drive higher customer lifetime value
- Build AI-assisted workflows into how the team operates - creative production, audience building, campaign QA, performance summarization, post-test analysis - so the program's output compounds without growing headcount
- Fluent with AI tools in your day-to-day workflow - you've used them to write, analyze, build, or automate, and you have opinions about where they work and where they don't
- Robust experience working with customer and user event data, and marrying it to well-designed, targeted campaigns
- Strategic thinker able to break down and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
- SQL proficient - you pull your own data and cross-validate your own results
Requirements
- 5+ years driving toward growth goals under set targets and timelines in a lifecycle or CRM role
- Deep hands-on experience with Iterable, Braze, Customer.io, or similar CRM tools
- Understanding of hypothesis-driven A/B, MVT, and holdout testing, with the ability to analyze results and pull out learnings that inform future tests
Skills
- Mentor junior teammates through direct feedback, reusable frameworks, and leading by example
Compensation
- $175,000 - $200,000 USD
Benefits
- Experience in fintech or D2C is a bonus
Company info
- We're looking for a Senior Lifecycle Marketing Manager to own the hands-on scaling and optimization of our lifecycle comms.
Equal opportunity
- Kikoff Inc. is an equal opportunity employer.
- We are committed to complying with all federal, state, and local laws providing equal employment opportunities and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
- Please reference the following for more information.
Visa & Work Authorization
- in, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class
This listing is sourced directly from Kikoff's careers page and normalized into a canonical job model.