Jmark Careers

Digital Marketing Strategist

Springfield, MO

Sponsorship not specifiedDetected 16 days ago

Data AnalysisData ScienceAgentic AIAI OrchestrationA/B TestingAdobe Creative SuiteSEOGoogle AdsContent CalendarsGoogle AnalyticsCRMPerformance MarketingSalesLead GenerationExcelWordPressResearchLeadershipCommunicationCollaborationWritingMicrosoft Office

About the role

The Digital Marketing Strategist (DMS) is a part of the Growth Team and reports to the Director of Marketing.
The DMS at JMARK serves as the primary architect and analytical source of truth for the brand's digital growth, bridging the gap between high-level strategy and AI-driven innovation.
A key focus of this position is the orchestration of the marketing technology stack, including the development of custom AI agents and automated workflows that streamline content delivery and data analysis.

Responsibilities

Digital Strategy & AI Orchestration Develop, deploy, and oversee a suite of custom AI agents designed to automate social media posting, sentiment analysis, initial content drafting, SEO/AEO/GEO maintenance, data analysis, and other repeatable processes for the marketing team.
Build and maintain marketing automations that bridge the gap between social engagement, lead capture, and CRM entry.
Create high-level campaign and content strategies, including executive thought leadership and social calendars based on historical data and predictive analytics.
Manage the digital footprint of JMARK executives and sub-brands, ensuring they are positioned as industry thought leaders through data-backed topics.
Implement and refine strategies for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to ensure JMARK is the primary source cited by AI models and LLMs.
Manage the deployment of content via AI Agents or automation or delegation to sites such as the JMARK website, LinkedIn, Substack, Reddit, and/or other platforms that may need to be utilized to optimize the performance of the JMARK brand.
Campaign Performance & Growth Design and lead a continuous A/B testing framework for landing pages, ad copy, and email subject lines; report on "what's working" vs. "what's not" to pivot resources in real-time.
Plan and manage the full lifecycle of paid campaigns (Google, LinkedIn, Meta, etc.), taking full responsibility for budget efficiency and lead quality.
Partner with the Growth Operations Specialist to build and optimize full-funnel marketing sequences that move prospects from awareness to "Sales Ready." Use data insights and AI-assisted analysis to build complex audience segments for high-intent sales prospecting.

Requirements

Bachelor's degree in required in Marketing, Data Science, Business Analytics, Communications, or related field or previous work experience in lieu of degree.
4-6 years of experience in digital marketing, with at least 2 years in a strategy or analytics-heavy role.
Proficiency in utilizing Artificial Intelligence tools & automations to create efficiency and enhance customization and performance tracking.
Reliable and suitable transportation (such as a car, SUV, pickup or minivan) that can be used as required to perform duties.

Skills

JMARK is a leading provider of managed IT services, cybersecurity solutions, cloud technologies, and strategic IT consulting.
Constantly research AI capabilities for social media and recommend tools to automate content development and publishing processes.

Company info

Create and execute strategic content calendars that align with campaigns, company initiatives, and events.

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