Disney
Sr Media Planner, Disney Consumer Products (PH)
Celebration, FL, USA · Senior · Full-time
Sponsorship not specified$100k-$134kDetected 1 day ago
Stakeholder ManagementCRMGrowth MarketingLeadershipCommunicationPublic SpeakingOrganizational Skills
> stay_score
odds of building a lasting career here
26Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds (Level II)66
Fits your clock70
No strong sponsorship signal in the public record yet. In the full product we resolve the exact legal entity and show its filing history with a confidence score — treat as unverified until then.
Lottery odds assume a STEM candidate.
Personalize to your clock →> community_outcomes
No reports yet — be the first to help the next applicant.
About the role
- Disney Experiences Marketing is seeking an experienced Media Planner for a Project Hire role focused on building and scaling a marketplace media strategy for Disney Store and providing media planning support across Disney Publishing and franchise consumer product initiatives.
- As part of the Media & Growth Marketing team, this role will lead strategic planning across Amazon Ads and Walmart Connect while partnering closely with eCommerce leadership, Marketplace Operations, and cross-functional teams across Marketing, Technology, Legal, and Compliance.
- The ideal candidate brings deep media planning expertise, hands-on marketplace advertising experience, a strong go-to-market mindset, and the ability to manage multiple business priorities while building the processes, capabilities, and strategic plans needed to drive growth across a portfolio of businesses.
Responsibilities
- Own marketplace media strategy and go-to-market planning for Disney Store marketplace advertising initiatives, with an eye toward future expansion.
- Collaborate with the Disney Publishing and Franchise Consumer Products Strategy teams to translate business needs into impactful media strategies.
- Partner with the Media Activation team to execute campaigns across Amazon Ads and Walmart Connect - as well as digital media channels.
- Build a disciplined marketplace advertising planning process that improves visibility, readiness, and execution across launches and campaigns.
- Partner with eCommerce leadership and Marketplace Operations to translate assortment, inventory, and platform realities into effective media and investment decisions.
- Act as a key marketplace marketing integrator across Media, Affiliate, CRM, and Social to support aligned planning and execution.
- Collaborate with partners across Marketing, Technology, Legal, and Compliance to support the launch of new advertising platforms, tools, and capabilities.
- Develop strategic recommendations on channel mix, partner mix, testing priorities, and investment shifts based on business goals and performance insights.
- Monitor campaign performance, manage budgets, and drive optimization to improve efficiency, growth, and commercial impact.
- Experience developing go-to-market strategies and translating business priorities into actionable media plans.
Requirements
- 3+ years of hands-on experience in media planning and marketplace advertising.
- Proven experience managing retail media campaigns with focused expertise with Amazon Ads and Walmart Connect.
- Strong understanding of marketplace business drivers, including assortment, inventory, promotional planning, and performance measurement.
- Experience launching or scaling new advertising capabilities, workflows, or processes in a fast-paced eCommerce or retail environment.
- Strong analytical, communication, and stakeholder management skills, with the ability to translate performance insights into clear recommendations and action plans.
- Experience working with performance reporting and presenting actionable insights to business stakeholders in a clear, decision-oriented way.
- Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field, or equivalent relevant experience.
- Help establish the data, product, and workflow inputs required to support efficient campaign setup, measurement, optimization, and reporting.
Compensation
- The hiring range for this position in Celebration, FL is $100,100.00-$134,200.00, The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge,
This listing is sourced directly from Disney's careers page and normalized into a canonical job model.