Webershandwick

Manager, Earned Media, Brand

Seattle, Washington, United States

Sponsorship not specifiedDetected 76 days ago

SparkProject ManagementLeadershipCommunicationCollaborationAdaptability

About the role

We're storytellers, content creators, and we engage people IN the story.
Our success is built on a deep commitment to client service and to our people.
Weber Shandwick is seeking a Manager to join our Integrated Media team within our Consumer Brand Practice.

Responsibilities

Help design integration across earned media, inclusive of traditional media (dot-com, broadcast), emerging platforms (e.g., Substack), and social, by developing ideas built to travel, be shared, and spark conversation.
Serve as a key day-to-day client contact, developing strategic earned media campaigns, action plans, and culturally relevant story angles that resonate with target audiences.
Leverage and continue building a strong network of media and creator relationships, treating creators as drivers of earned conversation and cultural relevance.
Develop and manage targeted media and creator lists, incorporating a diverse mix of voices (editors, producers, writers, Substack authors, creators, etc.) to achieve client goals.
Work collaboratively with strategists and creative teams to deliver ideas that are both culturally relevant and aligned to business goals.
Maintain a strong pulse on culture by monitoring trends across media, TikTok, social platforms, and the competitive landscape to identify real-time opportunities.
Develop and manage timelines, project budgets, and weekly action plans to ensure all program deadlines are met.
Lead execution of media activations and events, from concept through delivery of special public relations events, from media stunts to product launches.

Requirements

Bachelor's Degree in Marketing, Communications, Public Relations
3 to 4 years' relevant consumer lifestyle and/or consumer tech
Familiarity with modern media, including podcasts and creator-led platforms
Cultural Fluency - maintain a strong understanding of trends across media, social platforms, and the broader consumer landscape
Develop a strong understanding of the client's business and objectives, bridging creative thinking with a strategic, client-focused mindset.

Compensation

$78,000 USD - $88,000 USD
We make our careers website accessible to any and all users.
This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website.

Benefits

Generate a consistent pipeline of timely, culture-forward story ideas, draft engaging media materials, and proactively pitch to land high-impact earned coverage.
Analyze and distill meaningful insights from media coverage and cultural trends, sharing actionable perspectives with both internal teams, clients to inform strategy.

Company info

Weber Shandwick is more than a leading global PR agency - we're an engagement agency and we're working in and around the cutting edge of the new media landscape. We're storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.
We're seeking an enthusiastic and skilled Manager with deep lifestyle and entertainment expertise to join our Integrated Media team on the West Coast.
The ideal candidate is passionate about consumer culture and brings a strong point of view on what's trending across media, social platforms, and the broader cultural landscape. You are deeply immersed in lifestyle, entertainment, men's lifestyle, and sports, and possess a growing network of media relationships in these areas.
Weber Shandwick is more than a leading global PR agency - we're an engagement agency and we're working in and around the cutting edge of the new media landscape.
We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.
The ideal candidate is passionate about consumer culture and brings a strong point of view on what's trending across media, social platforms, and the broader cultural landscape.
You are deeply immersed in lifestyle, entertainment, men's lifestyle, and sports, and possess a growing network of media relationships in these areas.
As a Manager, you will have the opportunity to work on top-tier consumer brands, bringing culturally relevant stories to life and executing high-energy moments designed to earn attention and drive conversation.
What You Will Be Doing
Shape Integrated Media Strategy
You'll play an important role in shaping integrated earned media strategies across our diverse portfolio of clients, specifically in the consumer/lifestyle space.
Strategic Media & Creator Relations:
Client Counsel & Collaboration:
Provide regular updates and thoughtful counsel to clients, establishing yourself as a trusted advisor on earned media strategy and execution.
Trend-Spotting & Creative Ideation:
Contribute consistently to creative ideation, bringing forward culturally relevant story ideas for evergreen pitch angles and campaign implementation.
Program & Event Management:

Equal opportunity

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer.
If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com.
Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Visa & Work Authorization

origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status

Apply directly at Webershandwick →Create a free account for alerts like this View Webershandwick immigration profile

This listing is sourced directly from Webershandwick's careers page and normalized into a canonical job model.