Ssreferrals

Website and Growth Strategy Manager

Remote US · Contract

Sponsorship not specified$108k-$135kDetected 28 days ago

RedshiftProduct StrategySalesforceLeadershipMentoring

About the role

Description Sprout Social is looking to hire a Website and Growth Strategy Manager to the Marketing team.
This role sits within the Website Strategy Team and serves as a key strategic leader bridging Marketing and the Growth Product organization.
Here, you'll have the freedom to test bold ideas, learn fast and shape the future-not only for Sprout, but for the global brands we empower.

Web-to-Product Strategy Ownership: Define and drive the strategy for critical handoff moments from website to product, including segmentation, routing, and conversion optimization ensuring a cohesive visual and user experience (UX) framework across public-facing web and the in-app onboarding environment.
Full-Funnel Impact Ownership: Establish and drive reporting frameworks that connect upstream acquisition to downstream activation, PQLs, and revenue impact.
Proven track record of leveraging account-based intent data (e.g., 6sense, ZoomInfo) to build real-time website personalization and automated, behavioral-led journeys.
Experience collaborating closely with UI/UX designers and product squads to maintain a unified design language and frictionless user experience across web and in-app environments.
Build relationships with Marketing, Product, and other key cross-functional partners.
Within 3 Months: Define Strategy & Deliver Early Wins
Within 6 Months: Drive System-Level Change

Deep expertise in architecting and optimizing "Plan Picker" logic, dynamic B2B pricing pages, stepped sign-up flows, and self-service routing models.
6+ years of experience in Digital Marketing, Product Marketing, or Growth within B2B SaaS.
Proven experience owning strategy in a Product-Led Growth (PLG) or self-service growth environment.
Strong technical fluency across marketing, product, and data platforms (e.g., AEP, Adobe CJA/Target, Salesforce, MixPanel, Pendo, Redshift)
Demonstrated ability to influence and align cross-functional stakeholders at multiple levels.
Track record of driving measurable impact across complex, multi-stage funnels.
Familiarity with defining data requirements, field mapping, or data schemas to pass web intent/marketing data into corporate data warehouses.
for this role include:

Define segmentation and behavioral frameworks that power lifecycle marketing and in-product experiences.
Implement unified data and segmentation frameworks.
Deliver measurable improvements in activation and conversion.

16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
$108,400.00 - $135,000.00 annually.
Offers are made within this range, with opportunities to grow within the broader band based on performance and impact.
We share both our current hiring range and our broader geographic salary bands to provide transparency into our compensation philosophy.
This ensures you understand not only your starting potential but also the long-term growth potential available as you progress in your role.
Our salary ranges reflect the expected earning potential for this role.
Our current hiring range for this role: $108,400.00 - $135,000.00 annually.
We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Benefit offerings are discretionary and subject to change and do not constitute a contract or guarantee of benefits.
Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.

However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed.

e discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized

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