Cranecompany

Cranecompany

Vertical Marketing Manager

Bolingbrook, Illinois

Sponsorship not specified$105k-$140kDetected 5 hours ago
Project ManagementSEOSEMEmail MarketingCRMLead GenerationLeadershipCommunicationPublic SpeakingOrganizational SkillsMicrosoft Office

About the role

  • In June 2025, Crane announced our intent to acquire Precision Sensors & Instrumentation ("PSI"), a leading provider of sensor-based technologies for aerospace, nuclear and process industries, from Baker Hughes.
  • Crane Company. is an Equal Opportunity Employer.

Responsibilities

  • Develop and execute comprehensive marketing strategies aligned with long-term business objectives, growth initiatives, and revenue targets.
  • Lead integrated marketing campaigns across digital, traditional, and other event channels.
  • Drive brand positioning, messaging, and market differentiation to strengthen competitive advantage.
  • Partner with sales teams to support lead generation, conversion, and funnel growth.

Requirements

  • Bachelor's degree (B.S.) in Marketing, Communications, Business Administration, or a related field.
  • Minimum of 7 years of progressive marketing experience, preferably within a B2B industrial, manufacturing, engineering, or technology environment.
  • Proficiency with Microsoft Office Suite and business software applications, including CRM and marketing automation platforms.
  • Experience managing digital marketing channels, including email marketing, website content, social media, SEO/SEM, and marketing analytics.
  • Strong analytical capabilities with the ability to translate market data and campaign results into actionable business insights.
  • It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
  • Demonstrated success developing and executing integrated marketing and communications strategies that support business growth and commercial objectives.
  • Excellent project management and organizational skills with strong attention to detail.
  • Results-oriented mindset with a focus on measurable outcomes and continuous improvement.
  • #NUCLEAR
  • $105,000 - $140,000
  • This description has been designed to indicate the general nature and level of work being performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
  • Crane Company. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, gender, sexual orientation, general identity, national origin, disability or veteran status.

Skills

  • The $1.1 billion acquisition will add roughly $400 million in sales and 1,700 associates to Crane.

Compensation

  • Managing the creation, distribution, and maintenance of print and electronic collateral including brochures, press releases, website content, annual reports, and other marketing material.
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