New Western Corporate
Marketing Specialist
Irving, TX
Sponsorship not specifiedDetected 7 days ago
SEOEmail MarketingSalesforceCadenceWordPressCommunication
About the role
- About New Western New Western has been named a Glassdoor Best Place to Work three years in a row (2023, 2024, 2025).
- Role Description & Key Responsibilities Marketing Automation and Engagement Specialist (Local Candidates Only - Dallas/Ft.
- This role sits at the intersection of marketing technology and content execution.
Responsibilities
- Support email and nurture marketing execution, including building templates, testing content, managing audience segmentation, and ensuring deliverability.
- Manage ongoing email cadence (weekly sends + monthly one-off campaigns).
- Support landing page updates and ensure content alignment with campaigns.
- Develop and maintain automated customer journeys and nurture sequences.
- Collaborate closely with the internal Marketing Analyst to implement campaigns efficiently and accurately.
Requirements
- Bachelor's degree in Marketing, Communications, or related fields, OR Equivalent Work Experience.
- 3-5 years of experience in email marketing, lifecycle marketing, or marketing operations.
- Hands-on experience with Marketing automation platforms (e.g., Iterable, Salesforce Marketing Cloud, or similar platforms).
- Qualifications
- Experience building email campaigns, segmentations, and automated workflows.
- Strong attention to detail (proofing, accuracy, consistency).
- Strong writing and content editing ability for email/web content.
- Basic understanding of SEO and web content management (WordPress or similar CMS).
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