Pair Team

Director of Performance Marketing

Remote (United States) · Director

Sponsorship not specified$180k-$200kDetected 34 days ago

PythonData VisualizationComplianceAccessibilityPerformance MarketingHIPAA

About the role

About Pair Team Pair Team is a public benefit company reimagining care for the safety net.
As California's largest complex care provider, we've proven our impact to reduce avoidable emergency care, including a 52% and 26% reduction in ER visits and hospitalizations respectively.
Once scaled nationally, our approach would save tax payers $150B per year.

Drive blended and channel CAC down while protecting volume
own CAC, cost per eligible lead, and spend efficiency as the metrics reported against every day.
Manage agency, creative, and data-vendor relationships to scale output
Ongoing ownership of a HIPAA-compliant Customer Data Platform and down-funnel event piping so ad platforms optimize toward appropriate funnel events.
Build and maintain clear dashboards for volume, conversion, revenue, CAC, and LTV:CAC, with daily and intra-day reporting where necessary. You will help maintain alerting systems by partnering with analytics to house full-funnel data in Looker and Snowflake.
Partner with Brand & Creative to run landing-page experiments including testing social proof, video testimonials, conversational/first-party intake flows, and bilingual experiences.
Set test-design standards and analyze lift with statistical discipline, prioritizing the funnel points (eligibility and reach) with the highest leverage.
Drive blended and channel CAC down while protecting volume; own CAC, cost per eligible lead, and spend efficiency as the metrics reported against every day.
Partner with Business Operations on the growth model and forecast across Medicaid and Medicare service lines and translate targets into a capacity-aware pacing plan.
Push automation into the acquisition stack - including agentic systems (e.g., Claude Code) that optimize a meaningful share of ad spend against capacity and efficiency constraints.

6+ years in growth, performance, or lifecycle marketing, including direct ownership of material media budgets and acquisition targets.
A proven track record of driving CAC down and CAC-to-LTV up across paid, earned, and owned channels - and comfort owning a number.
Hands-on experience with automation or agentic tooling and light scripting (e.g., Python, Zapier, n8n) to optimize spend and operations.

Hands-on expertise with Google Search/PMax and paid social, plus the judgment to diversify into and prove new channels
experience with landing-page optimization and lifecycle SMS/email.

Equity compensation package
Subsidized backup childcare and caregiver supports through Wellthy
Work entirely from the comfort of your own home
We provide the equipment needed for the role
Opportunity for rapid career progression with plenty of room for personal growth!
About Pair Team

Healthcare, Medicaid, Medicare, or other regulated-industry experience, with working knowledge of HIPAA and patient-outreach best practices for phone and SMS.
Experience with value-based care, FQHCs, community-based organizations, or health plan partnerships.
Flexible vacation policy - take the time you need to recharge
Comprehensive medical, dental, and vision coverage
100% company-sponsored short and long-term disability and life insurance
Monthly $100 work from home expense stipend

We keep our commitments and take responsibility for our actions.
We are dependable and choose authenticity over perfection.
We go the extra mile for our patients, partners and one another, and we run toward hard things.
We are resilient in our push for consistent improvement and challenge the status quo.
We hold ourselves to the highest standards for our patients.
We are relentless in the pursuit of our mission, and ensure that we are taking care of ourselves in order to care for others.
Because We Value You

This listing is sourced directly from Pair Team's careers page and normalized into a canonical job model.