Zuru
Senior Shopper Marketing & Brand Activation Manager
Minneapolis | United States · Senior
Sponsorship not specifiedDetected 134 days ago
Project ManagementBrand StrategyCommunicationCollaborationPublic Speaking
About the role
- As one of the world's largest toy companies, our award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers.
- Our CPG portfolio features MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more.
- For more information, visit www.zuru.com.
Responsibilities
- Lead in-store shopper activation across key U.S. retail partners (Walmart, Target, and key Grocery/Drug customers), translating brand strategy into high-converting retail experiences.
- Drive activation planning across the path to purchase, including in-store POS, sampling, promotions, endcaps, seasonal programs and other moments of connection.
- Be the day-to-day activation partner to the account team, building customer-specific activation plans that align to brand objectives and delivering against timing, budget, and quality expectations.
- Act as the key activation contact for retailers and external partners on shopper programs-supporting sell-ins/presentations, leading display development, and delivering clear post-program learnings.
- Partner with internal Design to brief, review, and deliver best-in-class creative assets with clear communication hierarchy and strong shelf impact.
- Manage external agencies and vendors (e.g., display houses, printers, merchandisers) to ensure quality, compliance, and speed-pushing for better solutions and continuous improvement.
- Own activation budgets for your programs, ensuring disciplined spend management and flawless delivery against deadlines.
- Maintain working knowledge of retailer marketing ecosystems (e.g., Roundel, Walmart Connect, Kroger Precision Marketing) to ensure activations integrate effectively with retailer requirements and opportunities.
- Exceptional project management capability-able to run complex, multi-stakeholder programs end-to-end, hit deadlines, and drive issues to closure.
- Strong creative judgement and design sensibility with the ability to approve shopper-facing assets within brand guidelines.
Nice to have
- Comfortable leveraging data and in-market observations to improve activations over time.
- vendor/agency management experience is a plus.
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
Benefits
- Own End-to-End Shopper Marketing for Fast-Growing CPG Brands
Company info
- ZURU is on a mission to disrupt industries and challenge the status quo through innovation and automation.
- Proven experience delivering programs with major retailers such as Walmart, Target, and/or leading Grocery/Drug customers.
This listing is sourced directly from Zuru's careers page and normalized into a canonical job model.