Anaplan

Social & Brand Program Manager

Minneapolis, United States

Sponsorship not specified$91k-$130kDetected 1 day ago

Project ManagementContent MarketingContent CalendarsLogisticsLeadershipCommunicationCollaborationWriting

About the role

Supported by operating principles of being strategy-led, values -based and disciplined in execution, you'll be inspired, connected, developed and rewarded here.
This role will serve as a connector between our social media programs, brand campaigns, and the cross-functional teams that bring them to life.
We hire you for who you are, and we want you to bring your authentic self to work every day!

Manage LinkedIn GTM advocacy
Own end-to-end execution of our LinkedIn employee advocacy program for our field teams, powered by Oktopost, including platform administration, content strategy, content writing and scheduling, reporting and ongoing engagement.
Develop and maintain a robust advocacy content calendar aligned to brand/demand campaigns, field events, and key company moments, driving meaningful amplification across LinkedIn.
Build and manage cross-functional coordination with GTM, Field Marketing, and Campaigns teams to ensure the advocacy program stays relevant, timely, and impactful.
Own the Wrike workstream for the advocacy program, keeping timelines, deliverables, and stakeholder visibility consistently up to date.
Support organic LinkedIn strategy (Brand)
Support and provide strategic direction for our corporate LinkedIn content mix focused on brand/demand.
Help shape content strategy and collaborate with our Social Media Manager (embedded in HR) who executes day-to-day.
Serve as primary partner to Social Media Manager to ensure a cohesive, on-brand experience across LinkedIn.
Manage LinkedIn Live strategy and execution, in close partnership with Campaigns and Solutions Marketing teams; including supporting programming, run-of-show logistics, and amplification across organic and advocacy channels.

Track and report on program performance and bring data-driven insights and recommendations to Marketing and GTM leadership on a regular cadence.
including supporting programming, run-of-show logistics, and amplification across organic and advocacy channels.
Serve as the primary project manager for brand programs, including brand videos tied to campaign launches, brand campaigns, and other major brand initiatives.
Coordinate activation strategies for major brand/demand 'big rock' moments, coordinating across cross-functional teams to ensure big launches land with coordinated energy, not in silos.
5+ years of experience in social media, brand marketing, content marketing, or program/project management, preferably within a high-tech environment.
Deep experience with LinkedIn in a B2B environment, including organic social strategy, content creation, and structured employee advocacy or amplification programs.
Strong project management skills with hands-on experience in a PM tool such as Wrike, Asana, or Monday.com
Experience managing agency or vendor relationships for brand creative projects, including briefing, feedback cycles, and budget oversight.

Our Commitment to Diversity, Equity, Inclusion and Belonging (DEIB)
Build your career in a place where diversity, equity, inclusion and belonging aren't just words on paper - this is what drives our innovation, it's how we connect, and it contributes to what makes us a market leader.

less of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique

This listing is sourced directly from Anaplan's careers page and normalized into a canonical job model.