Thenielsencompany
Director of Product Marketing
Remote City, Remote, United States · Director
Sponsorship not specifiedDetected 13 days ago
Stakeholder ManagementSalesCustomer SuccessLeadershipCommunicationMentoring
About the role
- Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed.
- When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together.
- We champion you, because when you succeed, we do too.
Responsibilities
- Partner with Product Management to shape roadmaps with market insight, customer feedback and competitive intelligence, ensuring our metadata, IDs and AI solutions solve high‑value customer problems.
- Define and own the PMM team charter (scope, responsibilities, success metrics, engagement model) to clarify what product marketing does-and does not-do for the business.
- Build and continuously refine core PMM foundations: audience and buyer personas, positioning and messaging frameworks, launch tiers and playbooks, sales enablement standards, and competitive/market intelligence rhythms.
- Assess current team strengths, gaps and workloads; implement a clear operating model, role definitions and career paths for Product Marketing Managers and related roles.
- Create rituals and processes that elevate PMM from primarily GTM execution to a more strategic partner in roadmap definition, packaging, pricing and segment strategy.
- Lead GTM planning and execution for new products and features, while using those launches as opportunities to model best‑in‑class PMM practices the team can replicate.
- 8-10+ years in B2B product marketing, with at least 3-5 years in a leadership role building or reshaping a PMM function or team.
- Demonstrated success coaching and developing PMMs, including setting clear expectations, creating growth plans, and elevating a team's strategic impact.
- Proven ability to influence senior stakeholders and drive alignment across Product, Marketing, Sales and Customer Success.
- Excellent communication skills with a track record of developing clear, compelling narratives and enablement for commercial teams.
Nice to have
- Strong background in data, SaaS, ad tech, media, streaming or related domains
- familiarity with entertainment data, CTV/streaming, or contextual advertising is a plus.
Compensation
- The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee.
- Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs.
- Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.
Benefits
- Implement lightweight but effective measurement for PMM (e.g., launch health, digital content engagement, enablement utilization) and help the team use data to prioritize and improve.
Company info
- Collaborate closely with Sales and Customer Success to accelerate new product adoption, support renewals and expansions, and ensure a shared understanding of customers, problems, messaging and proof points.
Visa & Work Authorization
- Represent the PMM function with Gracenote leadership, securing ongoing executive sponsorship and resourcing for the team
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