D2L
Performance Marketing Specialist
Canada
Sponsorship not specified$60k-$72kDetected 1 day ago
Project ManagementSEOSEMGoogle AdsGoogle AnalyticsPerformance MarketingRecruitingResearchAdaptability
About the role
- This is a hands-on performance marketing role where the candidate will be expected to be in platform executing and optimizing campaigns daily.
- The successful candidate will report to each of the channel strategists and the Manager, Performance Marketing.
- Report success metrics and provide insights & recommendations on paid search & paid social performance
Responsibilities
- The Performance Marketing Specialist will support our in-house performance marketing team, who executes digital marketing efforts across the North American, EMEA, APAC & LATAM regions.
- The successful candidate will also have the opportunity to develop their knowledge outside of paid media by supporting the performance marketing team in ABM & SEO efforts.
- Support in the creation and management of new LinkedIn Ad campaigns for the B2B market (with support and guidance from the Paid Social Manager)
- Support in the execution & optimization Paid Search (Google Ads) campaigns for the North American & International markets (with support and guidance from the Paid Media Manager)
- Support in the execution of ABM marketing display campaigns
- Creation of landing pages for performance marketing campaigns (with support & training from web experience team)
- Partner with creative team & external freelancers to develop assets for performance marketing campaigns
- Support in the management of external agency and/or channel partners
- We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!
Requirements
- Assist with project and resource planning where required
- Knowledge of Digital Marketing tactics & channels
- Knowledge of Paid Search and/or Paid Social channels (Google Ads & LinkedIn Ads)
- Ability to handle multiple projects simultaneously and work effectively in a fast-paced, deadline-driven environment with rapidly changing priorities
Nice to have
- Experience working in SaaS and/or B2B verticals is preferred
- Experience with tracking technologies including Google Tag Manager & Google Analytics is preferred but not required
Skills
- No other company provides a solution as robust and innovative as D2L.
- Acumen with Artificial Intelligence tools
- Strong organization and project management skills
- Strong analytical and research skills
Compensation
- $60,000 - $72,000 CAD
Benefits
- Flexible work arrangements
- Learning and Growth opportunities
- Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program
- Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
- Retirement planning
- Competitive Benefits Package
- Wellness Reimbursement
This listing is sourced directly from D2L's careers page and normalized into a canonical job model.