Visa
Senior Manager, Marketing Strategy (International Travel)
US - San Francisco, CA, USA · Senior
Sponsorship not specified$154k-$247kDetected 16 hours ago
Brand StrategyBudgetingResearchLeadershipCommunicationCollaboration
Stay score
odds of building a lasting career here
64Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role100
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
Level I$148,3871 entry
Level II$191,9422 entries
Level III$235,4773 entries
Level IV$279,0324 entries
$37,942 more — $191,942 — moves this role to Level II and 2 lottery entries. That figure is inside the range the employer already advertised.
Based on the DOL prevailing wage for this occupation and worksite, a base salary of $191,942 would place this position at wage Level II. That figure is within the posted range, and I'd like to target it. This role classifies under "Marketing Managers" for prevailing-wage purposes.
DOL prevailing wage, 2026-27 wage year · Marketing Managers (11-2021) · San Francisco-Oakland-Fremont, CA. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
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About the role
- This role requires a strong background in brand strategy, brand planning, consumer insights, and campaign development, with a deep understanding of international travel, traveler behavior, and cross-border commerce.
- This person will influence marketing planning, investment prioritization, campaign development, and execution across priority travel corridors and markets.
- Translate consumer insights, travel trends, market dynamics, and business priorities into clear strategic frameworks, creative briefs, campaign platforms, and activation guidance.
Responsibilities
- Manage and execute the marketing strategy for international travel
- Develop marketing strategies for both sending and receiving markets, ensuring coordinated planning and execution across regions while reducing unnecessary region-to-region complexity.
- In collaboration with the Global Brand Creative Studio, support strategy development for global cross-border campaigns that are centrally led, studio built and regionally executed.
- Support budget planning and management for global marketing workstreams related to international travel and cross-border initiatives.
- Brief and shape cross-border executions within major sponsorship platforms, including FIFA, the Olympics, and Formula 1, to drive stronger business outcomes beyond the sponsorship moment and across the full travel experience.
- Act as the cross-border travel subject matter expert and enable markets to deliver effectively and efficiently
- Build and advance cross-border thought leadership through consumer research, market intelligence, competitive analysis, industry trend monitoring, and travel behavior insights.
- Evaluate and develop global channel strategies, including airport, destination, sponsorship, experiential, digital, and Visa-owned channels, to improve engagement with international travelers.
- Develop marketing strategies for Visa-owned and experiences, including Visa Live, to increase relevance, preference, and usage among international travelers.
Requirements
- 8 or more years of relevant work experience with a Bachelor's Degree
- or at least 5 years of experience with an Advanced Degree, such as a Master's, MBA,
- Basic Qualifications
- Preferred Qualifications
- Degree in Marketing, Communications, Business, Strategy, or a related field. MBA or advanced degree preferred.
- Agency-side experience as a brand planner, strategist, strategy director, or account planning lead strongly preferred.
- Demonstrated ability to build brand and campaign strategies from consumer insight through creative brief, campaign development, execution, measurement, and optimization.
Nice to have
- 9 or more years of relevant work experience with a Bachelor's Degree
- or 7 or more years of relevant experience with an Advanced Degree, such as a Master's, MBA, JD, or MD
- or 3 or more years of experience with a PhD.
- Degree in Marketing, Communications, Business, Strategy, or a related field.
- MBA or advanced degree preferred.
- Progressive experience in brand strategy, brand planning, campaign strategy, marketing strategy, or global brand marketing.
- Client-side experience at a global brand with responsibility for brand strategy, campaign development, or global-to-regional marketing activation is also highly relevant.
- Experience in the travel industry is strongly preferred, including online travel agencies, airlines, hospitality, mobility, tourism, travel marketplaces, or destination marketing.
Compensation
- Influence annual operating plans to ensure cross-border travel initiatives are appropriately prioritized, funded, and integrated into regional and global marketing plans.
Company info
- Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
- At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
- Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.
- Join Visa and do work that matters - to you, to your community, and to the world.
- Progress starts with you.
Visa & Work Authorization
- Lead the development of marketing strategies for priority international travel corridors aligned to Visa's cross-border growth objectives.
- The position reports to the Senior Director, Travel Experiences and will be based in Visa's San Francisco office.
- Visa requires at least 3 days in office; specific expectations will be confirmed by the hiring manager.
- This position is not eligible for employment visa sponsorship.
- Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.
This listing is sourced directly from Visa's careers page and normalized into a canonical job model.