AbbVie
Marketing Manager II - Oncology
Mettawa, IL, United States · Mid
Sponsorship not specifiedDetected 18 hours ago
Brand StrategyForecastingBudgetingLogisticsResearch
About the role
- In addition, this role will be responsible for peer-to-peer elements.
Responsibilities
- Lead development and execution of the VENCLEXTA AML Non-Personal Promotion (NPP), media, Peer-to-peer strategy and tactical plan aligned with brand objectives.
- Manage media strategy, planning, optimization, and performance measurement across digital and traditional channels.
- Partner with analytics and market research teams to evaluate campaign performance and optimize investments.
- Manage media, digital, creative, and peer-to-peer content agency partners as well as operational/logistics partners.
- Support promotional initiatives tied to key brand priorities, data milestones, and lifecycle opportunities.
- Demonstrated success managing agency partners and complex cross-functional projects.
Requirements
- Bachelor's Degree Required
- Experience with peer-to-peer strategy and execution.
Compensation
- Manage annual budget planning, forecasting, and financial stewardship for NPP and media investments.
Benefits
- Develop and execute customer-centric omnichannel campaigns targeting healthcare professionals and key AML stakeholders.
- Collaborate with Sales, Medical Affairs, and Commercial Excellence partners to ensure integrated customer engagement.
Equal opportunity
- Employer/Veterans/Disabled.
- US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
- US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
- https://www.abbvie.com/join-us/reasonable-accommodations.html
This listing is sourced directly from AbbVie's careers page and normalized into a canonical job model.