Talentburstinc

Talentburstinc

Relationship Marketing Consultant/Administrator

Torrance, CA, United States

Sponsorship not specifiedDetected 3779 days ago
HTMLCSSCommunicationCritical Thinking

About the role

  • ** 9 time INC 500/5000, 9 time BBJ "Pacesetter ", 5 time SIA-fastest growing**
  • ___________________________________________________________

Responsibilities

  • Responsible for the development and execution of customer marketing campaigns in support of key company initiatives
  • Drive the creative direction of integrated marketing campaigns by working closely with agencies and in-house design team on concept development, brand alignment and launch strategies
  • Partner with in-house marketing teams to define goals, metrics, testing and targeting parameters across campaigns
  • Own the post-release proofing process QA and approve all campaigns to ensure that the creative, copy and functionality are correct; provide final approval on data segmentation counts and ensure that audiences are built to the requested specifications
  • Maintain communication among all cross functional marketing teams
  • Partner with data administrator (market planning) to pull segments, suppression lists and create data extensions in ET from Client data files
  • Partner with digital team on full customer experience (landing pages, PURLs, vanity URLs, etc.)
  • Maintain cross-functional partnerships with Marketing Communications, Loyalty, eCom, creative teams and external partners to coordinate offers, email content and linking, as needed
  • This role with support the Client relationship marketing initiatives and consumer campaigns through all marketing channels including mail, email, web, etc.
  • Types of campaigns would include Client support of vehicle campaigns, incentive offers and overall lifecycle marketing efforts.

Requirements

  • 2 3 years of marketing experience, preferably within an agency or large OEM
  • Knowledge of HTML (including HTML5 and CSS3)
  • Experience working with data exports and data variables
  • Stellar verbal and written communication skills, including the ability to explain complex processes to a layman
  • Bachelor's Degree or higher

Skills

  • Excellent troubleshooting and critical thinking skills
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