Nectir

Nectir

Head of Growth Marketing

Remote (United States)

Sponsorship not specified$162k-$198kDetected 14 days ago
ComplianceSEOContent MarketingGrowth MarketingBusiness DevelopmentLead GenerationOutbound SalesCustomer SuccessResearchLeadershipCommunication

About the role

  • This role will report to our VP of Business Development and will work closely with our sales and customer success teams.

Responsibilities

  • Demand Generation & Pipeline Own lead generation strategy across inbound and outbound channels, with qualified meetings booked as the primary KPI.
  • Partner with Sales to create personalized outreach campaigns that accelerate target accounts through the funnel.
  • Design multi-channel campaigns combining email, LinkedIn, digital advertising, direct mail, webinars, executive dinners, and conference marketing.
  • Optimize website conversion, landing pages, paid campaigns, and nurture sequences for pipeline impact.
  • Drive brand awareness through content marketing, social media, webinars, podcasts, PR, customer stories, conference marketing, and digital campaigns.
  • Develop messaging that resonates with Presidents, Provosts, CIOs, Vice Presidents of Academic Affairs, faculty leaders, and instructional technology teams.

Requirements

  • Must-Haves 5+ years in enterprise B2B growth marketing or demand generation, with a track record of generating qualified pipeline.
  • Strong written communication skills: you can write a cold email and a white paper.

Skills

  • Highly analytical; comfortable owning a dashboard and clearly explaining what's working and why.
  • Familiarity with Answer Engine Optimization (AEO) and AI search visibility strategies.
  • Background in SEO, content marketing, and thought leadership programs.
  • Experience scaling marketing at a startup or high-growth technology company.
  • Nice-to-Haves Experience with category creation or launching a new product category.
  • Existing network within higher education.
  • Success Metrics Qualified meetings booked with target accounts (Primary KPI).
  • Marketing-generated and marketing-influenced pipeline.
  • Account engagement across strategic ABM targets.
  • Growth in AI search visibility and Answer Engine Optimization (AEO) performance.
  • Brand awareness and share of voice within higher education AI.
  • Website traffic, content engagement, and conversion rates.

Compensation

  • 162,000 - 198,000 USD per year (Remote, United States)

Benefits

  • medical, dental, and vision (for US-based roles only) 401k with employer match (for US-based roles only) Equity (stock options), so you share in what we're building
  • Build and execute account-based marketing (ABM) campaigns targeting strategic accounts in higher education.
  • Build Market Awareness Develop and execute integrated marketing campaigns that position Nectir as the thought leader in AI for higher education.
  • Manage speaking opportunities at key higher education conferences and events.
  • Build a content strategy that establishes Nectir as the authoritative source for AI in higher education.
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This listing is sourced directly from Nectir's careers page and normalized into a canonical job model.