tpreducationllc

tpreducationllc

Senior Manager, Institutional Markets

Remote, US · Senior

Sponsorship not specifiedDetected 21 days ago
Project ManagementContent MarketingLead GenerationProcurementCustomer SuccessResearchLeadershipCommunicationCollaboration

About the role

  • About The Princeton Review The Princeton Review is a leading tutoring, test prep, and college admission services company.
  • The Princeton Review is headquartered in New York, NY.
  • Follow the company on LinkedIn, YouTube and Instagram.

Responsibilities

  • Develop and lead the company's HED/TEST PREP/GOV/LIB marketing strategy, partnering with Sales, Customer Success, Product Development, and the Marketing team to set cross-organizational priorities and drive measurable business growth.
  • Own all planning, execution, and reporting for marketing initiatives that generate leads, accelerate pipeline opportunities, and support customer retention for Higher Ed, Test Prep, Government, and Library segments.
  • Partner with the Marketing team (events, content, social media, web and operations) to design integrated, data-driven campaigns that elevate brand awareness, nurture prospects, and convert opportunities into long-term partnerships.
  • Leverage marketing intelligence to shape messaging, refine targeting, and develop high-impact campaigns and assets.
  • Track and analyze relevant data to evaluate the effectiveness of marketing campaigns and optimize strategies for maximum ROI.
  • Develop targeted outreach strategies-including email, print, and digital marketing-using analytics to refine segmentation, tailor messaging, and enhance performance.
  • Collaborate with Creative Services to develop compelling assets, messaging, and differentiated positioning for diverse audiences such as college administrators, librarians, government leaders, service members, adult learners, and test takers.
  • Direct the development of webinars, virtual events, case studies, articles, and thought leadership pieces in collaboration with Content Marketing, Creative Services, and Marketing Operations to amplify impact and support lead generation and client engagement.
  • Collect and analyze event performance data to assess ROI, guide future strategy, and support budget recommendations.

Benefits

  • Research institutional market trends, buyer needs, customer behavior, and competitive dynamics across Higher Education, Test Prep, Government, and Library sectors.
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