Athena Club
Growth Lead, House of Atlas
New York, New York
Sponsorship not specified$110k-$140kDetected 64 days ago
Performance MarketingCadenceShopify
About the role
- We are looking for people who have built before and do not need to be told how.
Responsibilities
- Own DTC performance on Shopify: CAC, conversion rate, email and SMS lifecycle, retention, and subscription program
- Manage Amazon: PPC campaign management, listing optimization, organic share-of-voice growth, and FBA operations
- Own the unit economics dashboard: CAC and LTV by channel, contribution margin, and payback period
- Build and maintain analytics infrastructure
- Own the Amazon agency relationship day-to-day and set the strategic direction for the channel
- Build the subscription and loyalty program architecture
- Manage the full marketing budget: allocation, pacing, and reallocation based on performance
- Deliver weekly commercial reporting to the GM
- House of Atlas is built on elevated fragrance and high-performance formulations, and is currently in its build phase, being developed from the ground up with the backing of Athena Club's existing distribution, infrastructure, and resources.
- This is a rare chance to build something from the ground up inside a business that already has the distribution, the budget, and the runway to do it properly.
Requirements
- 3 to 5 years at a DTC or challenger CPG brand.
- You must have owned outcomes, not managed retainers
- Experience navigating Meta performance marketing post-ATT
- Proficiency with Klaviyo, Northbeam or Triple Whale, and Helium 10 or similar
Nice to have
- This role is with House of Atlas, a men's grooming brand that operates as a standalone business within Athena Club Holdings.
- Fast-moving, full ownership, no layers between you and the work.
- Reporting directly to the GM, this role carries full ownership across DTC, Amazon, and performance marketing, with direct responsibility for budget allocation and unit economics from day one.
- This is one of the first hires on the team with no layers between you and the decisions.
- Fluency in Amazon Seller Central and Shopify Plus.
- This combination is the core requirement for this role
Compensation
- $110,000 - $140,000 USD
Benefits
- Medical, Dental, Vision insurance
- Life + Disability
- Commuter benefits
Equal opportunity
- Equal Opportunity & Inclusion Athena Club is an equal opportunity employer and is committed to building an inclusive workplace.
Visa & Work Authorization
- te on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, age, national origin, citizenship status, disability, veteran status, genetic information, marital status, or any other ch
Apply directly at Athena Club →Create a free account for alerts like thisView Athena Club immigration profile
This listing is sourced directly from Athena Club's careers page and normalized into a canonical job model.